news : news archive 2000-2003

December 2003

New Target Redesigns Eisenhower Partnership Web Site

New Target launched a redesigned site today for the Eisenhower Partnership, a public/private partnership committed to promoting economic growth and quality of life in Alexandria's Eisenhower Valley. The site will serve not only as an information resource for existing partnership members, but through a compelling and informative "Flash" movie and engaging images, as a recruitment tool for businesses considering relocation to the Alexandria area. Powered by New Target's "Page Updater" and "Calendar" system, the Eisenhower Partnership staff is able to keep the site's content up to date in house without any special software or any HTML programming.

Eisenhower Partnership's Executive Director, Sharon Hodges, had the following to say about New Target's role in the redesign: "The Partnership thanks Laura Machanic and Amy Hissrich of New Target and their staff for all of the hard work and innovative ideas in making this site easy to navigate, as well as informative."

Visit the site and view the flash movie at www.eisenhowerpartnership.org

November 2003

New Target Launches Redesigned Web Site for Sign Language Associates, Inc.

New Target is proud to announce the launch of a redesigned web site for the largest private interpreting service provider in the country, Sign Language Associates, Inc (SLA). Targeted to SLA's target audiences of current and prospective clients, interpreters, and deaf consumers, the new site provides visitors with streamlined information architecture and a visual design developed to reflect the professional yet personal approach of this industry leader. Powered by New Target's "Page Updater" and "News" content management system, the SLA staff is empowered to manage all of the content throughout the site.

Visit the site at www.signlanguage.com

November 13, 2003

New Target President Elected to Board of Eisenhower Partnership

New Target's president, Laura Machanic, was elected last night to the Board of Directors of The Eisenhower Partnership, a public/private partnership organization working to shape the growth of Alexandria's Eisenhower Valley. She will serve a 3-year term.

October 20, 2003

French Restaurant La Bergerie Chooses New Target

La Bergerie restaurant, a longtime Washington favorite for fine French dining and wines, has selected New Target to redesign its web site. A Washington, D.C. tradition for special occassions as well as fine business lunches and dinners, La Bergerie will promote its banquet rooms and facilities to an expanded audience through the new site.

October 1, 2003

New Target To Host Association Seminars

New Target will host a series of seminars for associations titled Association Success. Two dates are offered: October 30 for Strategies for Successful Conferences and Meetings, and November 6 for Strategies for Successful Membership Recruitment and Retention Campaigns.

September 15, 2003

Sign Language Associates of Silver Spring, Maryland Selects New Target for Web Site Redesign

New Target has been awarded the contract to redesign the web site of Sign Language Associates (SLA) of Silver Spring, Maryland. SLA is the country's leading provider of interpretation services to the deaf and serves a nationwide clientele in the diplomatic, entertainment, and corporate arena. The site will address SLA's 3 target audiences: Clients, Interpreters, and the end user of their services, the Deaf Community.

September 3, 2003

New Target President Named Vice-Chair of The Scholarship Fund of Alexandria

New Target's president, Laura Machanic, was named Vice Chairman of The Scholarship Fund of Alexandria, a local 501(c)3 organization that provides college scholarships to graduates of T.C. Williams, Alexandria's public high school. After serving on the Board of Trustees for 1 year, and after more than 4 years of being involved in the organization in varying capacities including supporting their web site, Machanic was named Vice Chairman for the 2003-2004 fiscal year. Read more.

New Target Launches Reynolds Maps

New Target launched a completely redesigned site for Reynolds Maps, a publisher of more than 1 million maps of Washington, D.C., Montgomery Country, Alexandria, and Arlington. In addition to direct map sales, the site includes information for tourists such as Things To See And Do, Places To Stay, Interactive Maps, and more. Visit the site at www.reynoldsmaps.com.

August 18, 2003

New Target Launches Multiple Client Web Sites After Busy Summer Season

New Target finished an all-out marathon of launching client web sites in the past 2 weeks. After an exciting summer of finishing projects for a slate of clients ready to drive marketing initiatives with their sites this fall, New Target proudly launched multiple sites. Visit our recent work at:

www.clarkeandsampson.com

www.hbwgroup.com

www.carpathiahost.com

Great job New Target team!

August 4, 2003

New Target Selected to Develop World's First Visual Search Engine

New Target has been awarded a contract by Rosetta Holdings, LLC to develop the world's first visual search engine. It will be used to power a site for the online antique furniture marketplace. Using image chips, site visitors will be able to describe a piece of furniture by visual characteristics and search for matches with similar characteristics posted at the site. The patent-pending concept will be launched in Summer 2004. Sign-up for launch announcements at www.idoda.com.

July 15, 2003

National Capital Flag Chooses New Target

National Capital Flag of Alexandria, Virginia has awarded the contract to redesign and develop its web site to New Target. National Capital Flag is the largest distributor of flags to the United States government and was recently the subject of nationwide news when President Bush paid a visit to the company's Alexandria headquarters. Stay tuned for the launch of their new site in January 2004.

June 2, 2003

New Target Redesigns Site for Premier Washington-area Florist

New Target is proud to announce the launch of a newly redesigned web site for The Flower Market, a leading floral design company in the metropolitan Washington area. The online showcase is a blend of high-design and leading-edge functionality serving as a complement to the beautiful floral designs of The Flower Market. Powered by our "News" content management system, the site allows The Flower Market staff to entered a full year's worth of promotions and specials that are automatically set to publish once per month throughout the coming year-removing the burden of constantly keeping the site's content fresh. Visit The Flower Market online at www.theflowermarketalexandria.com.

May 12, 2003

Washington Business Journal Names New Target To Its List of Community Investors

The Washington Business Journal released its annual list of "Circle of Community Investors," which names New Target for the second time in 3 years. Most notably for its work with The Scholarship Fund of Alexandria and the Arlington/Alexandria Coalition for the Homeless, New Target was recognized for its contribution to its community.

May 6, 2003

New Target Launches Site for U.S. Patent & Trademark Office Headquarters Consolidation Project

New Target launched a redesigned site today for the U.S. Patent and Trademark Office Headquarters Consolidation Project. The site will serve as a destination for Alexandria residents to stay informed about the construction progress and to learn about the benefits the Patent and Trademark Office will bring to Alexandria. Powered by our "News" content management system, the site provides the project's owner and developer, LCOR, the ability to add, edit and delete news in any one of four predetermined categories in order to easily update the community about the status of this historic project. Learn more about the USPTO Headquarters Consolidation Project at www.ptoinalexandria.com.

April 25, 2003

New Target President Named to First Night Alexandria Board of Directors

New Target president, Laura Machanic, was named to the Board of Directors of First Night Alexandria, an annual community-based New Year's Eve celebration that occurs in Old Town Alexandria. After a year of not producing the event, First Night Alexandria is back and stronger than ever. The event drew more than 7,000 people to Alexandria for the December 31, 2002, celebration. See their web site at www.firstnightalexandria.org for details.

Other newly appointed Board members include Donald Simpson, Jr. of Simpson Development, Charlotte Hall of Potomac Riverboat Company, Fred Parker of Hard Times Cafe, and Mary Anne Russell of Embassy Suites Hotel.  First Night Alexandria is chaired by Nora Partlow of St. Elmo's Cafe.

April 1, 2003

New Target Hosts Association Seminars

• 12-1:30 PM Lunch will be served

• 12-1:30 PM Lunch will be served

March 21, 2003

New Target MOVES!!!

New Target has moved to new office space in the north end of Old Town Alexandria. While only a 12 block move, the new offices are larger and better suited to accommodate our growth and workflow. 

February 28, 2003

New Target launches the first web site for The National Council on Folic Acid

New Target launched the first web site for The National Council on Folic Acid (NCFA) today. The goals for the new site are to increase awareness of the benefits of Folic Acid and promote the members of the council. Additionally, NCFA wanted a site that their staff could easily maintain in-house. To meet this goal, New Target implemented syndicated news headlines that are pushed to the site, as well our own "News" and "Calendar" content management modules which provide NCFA with the ability to easily add, edit and delete members' news and events. A third content management module allows NCFA to maintain the informative content throughout the site, including their membership listings and both Spanish and English web resources. Visit the site at www.folicacidinfo.org

January 15, 2003

New Target's Nobel Prize Web Log Featured in Alexandria Gazette Packet

The January 16, 2003 Alexandria Gazette Packet features an article on the web log, or online journal, hosted by New Target president Laura Machanic from the Nobel Peace Prize presentation. Ms. Machanic had the following to say about her "blogging" experience: "I didn't want to be just a spectator, so I decided to do a daily blog of my experiences. It was really great. People would write back with all sorts of questions about the event and the history of the Prize," Machanic said.

December 5, 2002

New Target Launches Redeveloped Site for Real Estate Leader

New Target technically redeveloped the web site of the Mark Winkler Company, a premiere real estate developer and property manager in the Washington, D.C. area. While maintaining the sophisticated and tightly-designed look and feel of the site, New Target significantly improved accessibility, search engine optimization, and the ease with which simple site updates can be made. The redevelopment effort reduced download size by two-thirds and eliminated the need for more than 4,000 image files, yet every page of the site retains its original appearance. Overall download time was improved by over 60%, saving over 2 hours of load time for users on 28.8 modems if viewing the whole site. Site load time was improved by over 60%, saving over two hours for users on 28.8 connections. Visit the site.

November 15, 2002

New Target Launches Redesigned newtarget.com!

New Target is proud to announce the launch of our own redesigned web site. Laura Machanic, President of New Target, described the reasons behind the online identity transformation, "We wanted our site to more closely reflect the spirit of our company and, of course, to showcase the latest generation of our high-quality work." The new site features pictures of staff and clients. "I think the pictures show the true strength of our company-the rapport between staff and our clients. Yes, we're a technology company, but what really differentiates us is the level of care and commitment each of our team members brings to our clients. We were thrilled that so many of our clients were able to be a part of this redesign effort. It really showed us that they view us as part of their team," said Machanic.

October 9, 2002

New Target Launches Niche Job Portal

New Target launched a completely redesigned site for WebFarers LLC, the operators of PortaJobs.com. This redesign completely modernized the web presence of the telework-focused job portal, while also increasing the overall usability of the site and provided the client additional avenues for revenue generation. Read the in-depth case study.

September 19, 2002

New Target Launches Business School Redesign Project

New Target launched a redesigned site for American University's Kogod School of Business today. The goal for the new site was to offer personalized content to each of Kogod's target audiences while creating a user-friendly content management system for Kogod staff. The new site features video testimonials, virtual tours of the campus and classrooms, online chat for their Admissions department, syndicated headline business news, stock indices, opinion polls, and more. The project was developed on an accelerated timeline so the launch of the new site could coincide with the Dean's annual address. View the in-depth case study.

New Target Launches Redesign for MacNair Travel

New Target launched a fully redesigned site for MacNair Travel Management of Alexandria, VA. The redesign completely transformed the web presence of MacNair Travel, a regional travel management company servicing business and leisure travelers.  View the in-depth case study.

September 2, 2002

Inter-American Development Bank Chooses New Target

The Inter-American Development Bank has selected New Target to develop a web-based system that will allow bank loan recipients around the world to report allegations of fraud and corruption via a secure, online system.

July 1, 2002

American University's Business School Chooses New Target

American University's Kogod School of Business has selected New Target to redesign its web site. The new site will contain a full content management system, virtual tours, video testimonials, a database of faculty, and will offer content personalization to Kogod's multiple target audiences.

June 26, 2002

New Target Hosts Web Site Usability Seminar

New Target hosted a client lunch and seminar on Web Site Usability. With guest speakers Cia Romano of Interface Guru and Dr. Theo Mandel of Interface Design & Development, the seminar focused on how to combine style with function to create sites that anticipate what the visitor will want to do at the site and make it easy for them to accomplish their tasks. More than 35 attendees were charged with the task of performing their own basic testing in-house to determine the usability of their sites.

June 14, 2002

New Target Launches Site for National Telecommunications Firm

New Target launched a redesigned site for web- and audio-conferencing company Connect-us Group Communications of Reston, Virginia. The goal for the site was to convey a high-tech but friendly brand image while adding functionality. The new site features "Talk to a Live Operator" instant messaging to allow visitors to communicate directly with Connect-us operators via the web site, as well as a one-step login process for web conferences. Visit the site.

May 27, 2002

Techway Magazine Features New Target

New Target is featured in today's Washington Techway magazine article about the growing use of email marketing. New Target's proprietary email product, My Email Lists, was covered in the story along with an abridged version of New Target's "DOs and DONTs" list of email marketing tips. To receive the full list of tips, contact New Target.

April 14, 2002

Connect-us Selects New Target

Teleconferencing company Connect-us has selected New Target to develop its web presence. New Target will help position Connect-us, a fast growing provider of audioconferencing and webconferencing services, for a national audience. New Target will develop and host its web site and implement a "Talk to a Live Operator" feature in the site.

April 4, 2002

Machanic speaks on George Mason University Panel

Laura Machanic, president of New Target, spoke on a panel at George Mason University on April 4 about entrepreneurship and starting a business. The event was sponsored by the American Marketing Association in conjunction with two business fraternities of George Mason. Fellow panelists included Harry Lee of Sextant Ventures (venture capitalists), Terry Morrow of JT Imaging (software developers), and Kimberly Guarino of Bright Ideas Marketing (marketing and corporate identity firm).

March 13, 2002

New Target Launches First Web Presence for SMPS-DC

New Target launched the first web presence for SMPS-DC, the Washington, DC chapter of the Society for Marketing Professional Services. The site offers a calendar of events, a job bank, membership information, and more. Visit the site.

February 8, 2002

Gold Institute Launches Redesign

The Gold Institute, an association of gold miners, manufacturers, refiners, and dealers, launched their fully redesigned site today. The site will serve as a resource for educators, teachers, and investors to inform and educate visitors about the uses and properties of gold. New Target worked closely with Gold to ensure the site fostered a deeper understanding of the gold industry's social and economic importance. Visit the site.

January 15, 2002

New Target Announces New President & CEO

New Target announced today that Laura Machanic has been named President and CEO. Ms. Machanic co-founded the company and has been instrumental in its growth and success since its inception in 1998. The change of leadership was covered by the Washington Business Journal as Ms. Machanic announced plans to head into several new strategic areas of web development.

December 15, 2001

MacNair Travel Management Selects New Target

MacNair Travel Management, headquartered in Alexandria, VA, has selected New Target to redesign and host its suite of web sites, plus manage its corporate POP email. MacNair Travel is one of the Washington area's largest travel agencies. Their web sites include macnairtravel.com, travelagentoflove.com and goawayspain.com. Project kick-off is set for January 2002.

November 6, 2001

New Target Named in Washington Business Journal List

New Target was named one of the region's top Interactive Design Firms by the Washington Business Journal in its newly published annual list. Ranked #14 in the greater Washington area, New Target significantly improved its position from last year's list. With strong growth in revenues since the previous year's list, New Target has added notable clients Spin and Vibe magazines of New York City, plus association clients such as Association of American Geographers and the National Beer Wholesalers Association.

October 12, 2001

AAFCS Chooses New Target as Web Services Partner

The American Association of Family and Consumer Sciences, the national organization representing family and consumer sciences professionals across practice areas and content specializations, selected New Target for its top of the line hosting services. After coming on board as a hosting client in September, AAFCS and New Target have extended their partnership to include content updates, on-site training, email listservs and site support for AAFCS affiliates. New Target welcomes AAFCS and their affiliates!

September 21, 2001

Envision Consulting "Goes Live"

Envision Consulting, a network support services provider based in Alexandria, VA, went to New Target with a goal and vision. Launching an offline marketing campaign, the company principals knew that they needed a Web site online by the time the direct mail dropped and call centers went active. New Target worked closely with Envision Consulting to not only ensure that their site went live by the launch of the marketing campaign, but also effectively communicated Envision Consulting's services and mission. View the results at www.envision-consulting.com.

LSC Selects New Target for Listserv Development & Permission Marketing

The Legal Services Corporation, a designated federal entity (DFE) located on Capitol Hill, selected New Target to implement and host their listserv, as well as develop an interactive sign-up feature allowing each visitor of the LSC site to "opt-in" to the list in order to be notified of LSC news and web site updates.

July 18, 2001

New Target Launches New Media Site

Video Solutions, the premiere full service video and film production agency in Washington, D.C., recently launched their new Web presence. New Target designed the cutting edge site to complement Video Solutions' wide range of services and commitment to quality. Site highlights include a personalized opt-in e-mail newsletter developed using New Target's 'My Email Lists,' as well as video downloads for both 56k and T1 connections. Visit the site at www.thevideosolution.com.

July 18, 2001

The Trust for the Americas Chooses New Target

The Trust for the Americas works to facilitate partnerships between academic institutions, government bodies, corporations and foundations in the Americas. The Trust chose New Target for its unique ability to combine cutting edge Internet technologies with organizational brand marketing and high-end graphic design. New Target will work with The Trust to develop an online members database, a multi-tiered content management system as well as online education offerings.

July 18, 2001

The Sugar Association Selects New Target for Site Redesigns

The Sugar Association promotes the role of sugar as part of a balanced diet and fitness plan. The new Sugar.org web site will focus on building an online brand for the association's new organizational image, as well as providing an intuitive user interface.

March 30, 2001

New Target Receives "Circle of Community Investors" Award

New Target was recognized at the 2001 Business Philanthropy Summit with the "Circle of Community Investors" award for its charitable work in the community. Sponsored by The Washington Business Journal and Greater DC Cares, the Business Philanthropy Summit recognizes companies that have donated either in-kind contributions, volunteer hours, or cash to charitable causes in the greater metro area. New Target's primary beneficiary for 2000 was The Scholarship Fund of Alexandria.

February 4, 2001

Alexandria Scholarship Fund Interviews New Target on Telethon

For the third year running, New Target participated in the annual telethon of The Scholarship Fund of Alexandria. Local newscaster Julie Carey from NBC Channel 4 interviewed New Target's Director of Marketing Laura Machanic about the Fund's web site and its new online donation feature. Machanic promoted donating online and offered viewers a glimpse of the soon-to-be-launched redesign of The Fund's web site.

January 15, 2001

ExecuStay by Marriott Goes Live

New Target launched a site for ExecuStay by Marriott's office furniture leasing division. The site is an online catalog of ExecuStay's showroom pieces and features all their latest furniture lines.

January 12, 2001

Premier Class Action Law Firm Launches Newly Redesigned Site

New Target client Cohen, Milstein, Hausfeld & Toll went live today with their new site, which was redesigned and re-engineered by New Target. The new site features an "Alert Me" feature that allows interested parties to subscribe to Case Watch email updates.

December 15, 2000

BMDOTechnology.net Goes Live

The National Technology Transfer Center launched a New Target creation today, BMDOTechnology.net. The site features a daily news digest of top stories about spinoff technologies from the Ballistic Missile Defense Organization, plus a searchable database of spin-off technologies.

December 6, 2000

Machanic Speaks About Web Site Marketing

Laura Machanic, New Target's Director of Marketing, spoke about web site marketing at the Alexandria Chamber of Commerce's Professional Development Workshop titled "Web Sites 101." A copy of the PowerPoint presentation offering strategies and tips for promoting a web site is available from New Target This email address is being protected from spam bots, you need Javascript enabled to view it .

November 22, 2000

Laura Machanic to Speak About Web Development

Laura Machanic, Director of Marketing at New Target, will be a featured speaker at the Alexandria Chamber of Commerce's December 5th Professional Development Workshop titled Web Sites 101. She will speak about marketing of a web site after its launch. For more information or to register, visit the Alexandria Chambers' web site.

November 17, 2000

New Target Launches New Embassy Site

New Target launched a new site for The Embassy of Lebanon in Washington, DC today. The project was a full redesign and restructuring of the old site. The project included training of Embassy staff for performing future updates to the site. Visit the site at www.lebanonembassy.org.

October 18, 2000

Spin Magazine Chooses New Target

Spin Magazine and Vibe Magazine in New York City have selected New Target to perform daily maintenance of their two sites. New Target will be serving as their outsourced IT department in this venture. Visit Spin and Vibe online for the hottest music news.

October 15, 2000

New Target Launches New Dot Com Portal

New Target launched a new site for dot com client Statistics.com, a portal of statistical sources on the web. Visit their site at www.statistics.com.

October 1, 2000

NTTC-WO Selects New Target

The National Technology Transfer Center - Washington Operations - has selected New Target to design, develop and integrate with a database a new web site for the Ballistic Missile Defense Organization's Technology Transfer Program.

July 1, 2000

New Target Featured in TECHWAY

New Target was featured in Washington Techway in an article on how smaller Internet design firms are helping businesses to have a web presence. Techway is a bi-weekly publication of The Washington Post and Newsweek that focuses on technology news in the Washington area.