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February 10, 2010 |
Business as Usual Despite Snowmaggedon |
Despite record snowfalls throughout the Washington, DC region, New Target is open for business - and it's business as usual! Our entire team is working remotely with full access to client and company files. Emailing your designated point of contact is the fastest way to reach us, and if you're not a current client with a designated point of contact, please email us at
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and we'll be in touch quickly.
In the meantime, please enjoy some beautiful shots of the snow from our team members (click here to see more photos on our facebook page):
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January 25, 2010 |
New Target Launches Chinese-language Web Site |
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New Target launched the first of the two new web sites for Koydol, a start-up company based in Washington, DC, that is entirely in Chinese. The company hired New Target to help develop its corporate identity through the design both an English-language web site and a Chinese-language site. The Chinese site includes the Joomla Content Management System to allow Koydol to keep the site as up-to-date as possible using in-house, non-technical staff. In addition, New Target implemented an FTP site for easy file sharing between Koydol and its partners. The second web site, the English language site targeting U.S.-based architects, engineers, and subcontractors, will be launched in spring 2010. Please visit the site at www.koydol.cn.
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November 30, 2009 |
New Target Develops Site for New National Public Child Welfare Initiative |
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New Target
launched a brand new web site for Positioning Public Child Welfare Guidance (www.ppcwg.org),
an initiative started by the National Association of Public Child Welfare
Administrators. The web site contains the first national standard of
practice for public child welfare, which enables the field to examine its
performance in fourteen critical areas and provides a roadmap from which
agencies can maximize their performance, innovation and evolution.
The site houses a searchable database of resources, including templates,
guides and tools, available to provide guidance for PPCWG’s audiences of state
and local public agency leaders, child welfare researchers, and academicians. In addition to a robust Content Management System,
New Target also implemented a Twitter Connector module that enables PPCWG to
enter a news update in the web site’s “Latest Updates” section and have the
update automatically tweeted to PPCWG’s followers.
Visit the site at www.ppcwg.org.
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October 15, 2009 |
CTIAWIRELESS.com Goes Live |
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New Target continues its long-time
relationship with wireless telecommunications giant CTIA with the launch of
their 2010 International CTIA WIRELESS show web site (www.ctiawireless.com) celebrating 25
years of wireless shows. This is the
fourth consecutive year that New Target has designed and developed CTIA’s
wireless show web site. Its launch
coincides with a carefully coordinated annual global direct mail campaign. Held in Las
Vegas, the three-day show draws tens of thousands of professionals from around the world
and occupies more than 300,000 square feet of exhibit space.
Visit the site at www.ctiawireless.com.
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August 27, 2009 |
New Target Chosen by the United States Commission on International Religious Freedom (USCIRF) |
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The U.S. Commission on International Religious Freedom (USCIRF), a government entity created by Congress to provide data and insights into the dimensions and impact of religious repression and intolerance in countries worldwide, has chosen New Target to redevelop its web site, www.uscirf.gov, to serve as a strategic communications platform for the Commission. The Commission’s leadership envisions a more content-driven web site with a “news industry” style of content presentation, delivery, and dissemination to its audiences. The redesign will not only serve this vision but also take advantage of new and emerging web technologies, up-to-date design, content presentation, and usability standards.
USCIRF’s central voice of the organization is the annual publication and distribution of the USCIRF Annual Report. This report is a high visibility publication that is distributed to the White House and President of the United States, Members of Congress, the State Department, and various government organizations and officials. Making this content front and center will be a pivotal goal of the redesign.
USCIRF also seeks the capability to administer and manage its site content, photos, and media files on a daily basis; this is a key component of the “news style” type of content strategy. In order to accomplish this strategy, the site’s content management system, modules, tools and components need to be easily used and administered by USCIRF staff.
To respond to these needs, New Target will provide the following services:
- Restructuring of Information Architecture
- Redesign of Web Site Graphics
- Implementation of the Joomla 1.5 Content Management System (CMS)
- Implementation of CMS modules and Interactive Features (i.e. Photo gallery, RSS, Calendar)
- Content Migration of more than 2,000 pages
- Hosting of the Web Site
- Continued Technical Support for USCIRF’s in-house web staff
Longer term, USCIRF will work with New Target on an ongoing basis to provide support and technical guidance for USCIRF’s in-house webmaster. Stay tuned as we make progress with revitalizing USCIRF’s web presence and helping them provide up-to-date information to its web site users.
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July 14, 2009 |
STPI Selects New Target to Build New Online Community |
The Institute for Defense Analyses (IDA) is a non-profit corporation that administers three federally funded research and development centers to assist the United States government in addressing important national security issues, particularly those requiring scientific and technical expertise. The Science and Technology Policy Institute (STPI), a Federally Funded Research and Development Center (FFRDC) of IDA, chose New Target to help them create a new web site and the related community for the Science of Science Policy entity.
The strategic focus of the web site will be creating a more community-focused site with registered community users. Certain pages and content of the web site will be available for public consumption and viewing, but the site will also have a section which will require login-access for a number of users. The web site will serve as a repository for data, documents, research papers, as well as enable discussion and communication tools for the communities of users. STPI and New Target anticipate growth in the community of web site users; therefore, the web site will be designed and developed with scalability for the future.
The STPI community currently has an active listserv but little else in the way of community involvement. In order to stimulate interest in the site’s content and in the overall community activities, the new site will feature a variety of interactive features:
• Creation of Groups/Members Only Sections
• Commenting, Ranking and Rating of Content and Documents
• Polling & Surveying
• Blogs
• Online Discussion Groups
• Wikis
• Community Calendars
• Messaging and Social Streams
• Rich Media and Video
• File Sharing
• Search
• RSS subscriptions
In the end the goal is to bring together thought leaders in the academic and Federal science policy worlds, as well as other interested parties, in order to share knowledge and create efficiencies in the research and science policy processes. Ultimately, this should mean that Federal research funding does more and goes farther than ever before.
Stay tuned for updates as we make progress with the development of this exciting new site.
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May 06, 2009 |
New Target Launches New Site for The Order of St. John |
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May 2009 saw the launch of the new web site for The Order of St. John (www.saintjohn.org). The site features a fresh new design created by New Target, and it is supported by New Target's custom content management system. New Target also created an email template that echoes the new design; this will let St. John present a unified look across all communication platforms.
Presently the CMS controls content and password protection (Members Only) features. In the coming months St. John will work with New Target on a Phase 2 that will incorporate an online gift shop, a robust events registration and management operation, an interactive Member Directory, and customizable Event Registration and Donation forms.
The organization has the full name of The Priory in the United States of America of The Most Venerable Order of the Hospital of St. John of Jerusalem. They are one of eight Priories of a historic, chivalric and charitable Order dating back to the Crusades. The Order is steeped in colorful ritual and tradition – and yet is very modern in its desire to help the next generation in the Holy Land. St. John's members, who vow to prevent and treat sickness and suffering, have raised millions of dollars for The St. John of Jerusalem Eye Hospital. The Hospital, which every year treats over 90,000 patients, is located in Jerusalem, where the Order began. Through their support of the Hospital and its outreach programs, and especially now with the new web site, St. John's members link the past to the present.
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March 17, 2009 |
New Target Redesigns CTIA’s Primary Web Site |
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After three years of
successful annual redesign partnerships for its two trade show web sites, CTIA-The Wireless Association ® invited New Target to redesign its main association
web site. The goal was to capture
the amazing possibilities made possible by mobile broadband technology. Broadband is the most exciting and
boundary-pushing aspect of wireless today, and CTIA wanted its main public site
to exhibit similar energy and functionality.
Based in part on a survey
(co-authored by New Target) conducted at the start of the project, CTIA limited
the text content on the homepage and focused more on a variety of interactive
Flash elements they can readily customize to highlight different focus
areas. This allows users of the site to
learn quickly about what is new and exciting in the wireless world, and it lets
CTIA expose site visitors to features, including multimedia programs, that were
buried and hard to find on the old version of the site.
New Target provided all design
and creative work plus integration of the design with CTIA's proprietary CMS
and all related special features development.
New Target worked with CTIA up through launch day to help ensure the
successful deployment of the new site.
CTIA now offers its web site
visitors a vibrant new site that is visually contemporary and user friendly,
with further enhancements now being planned!
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January 23, 2009 |
NT Greets the New Year with Two New .NET Developers |
New Target began 2009 by saying “Hello” to two new .NET developers, Nivas Chowdary and Hailu Wondimagegnehu. Nivas and Hailu came to New Target excited by the prospect of working for one of the DC area’s preeminent web development companies. Both are equally excited about working with New Target’s varied roster of clients as well as developing industry-leading applications and functionality.
Nivas recently moved to the DC area from the Philadelphia area, and has over 6 years of .NET experience working for ING Insurance, Hewlett-Packard, and Fidelity National Financial, Inc developing processing systems and information portals. Originally from India, Nivas lives in Annandale, VA, and has an undergraduate degree in Computer Engineering from JNT University in India. He is an avid cricket fan and also enjoys cooking in his spare time.
Hailu lives in Alexandria and has worked in .NET for more than 4 years for the UNCF (United Negro College Fund) in Fairfax, and Solutions Developers in Reston. At UNCH Hailu supported and improved their web app that students used to apply for aid. He designed a new database, cleaned up reams of data, and enhanced the application’s security features. For Solutions Development he designed, tested and implemented an online accreditation management application. Haliu enjoys cooking, watching movies, and Eskista, a traditional Ethiopian form of dance.
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December 14, 2008 |
New Target Launches Fairlabor.org; Site Revolutionizes FLA’s Workflow |
In December New Target supported strategic partner LeapFrog Solutions in the development and launch the new web site for LeapFrog’s client, Fair Labor Association (FLA). The site not only features a new design for FLA, but it introduces new functionalities that, taken together, radically reshape the way FLA conducts their business.
FLA worked with New Target to consolidate and re-work many disparate functions, and the processes are now online and easily accessible. After spending months developing new business processes for FLA, New Target brought online and streamlined processes that used to live in different places and in different offline formats. Tracking and updating work for FLA used to be a time-consuming and frustrating chore. With the new site, FLA has a “one stop shop” for its mission critical processes, including member registration and renewal, data reporting by members, and facility inspection & review reporting by FLA.
FLA continues to work with New Target to create further enhancements to its system, as the staff can now look beyond their day-to-day functions to a better future of productivity and efficiency.
See the new site at www.fairlabor.org.
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November 02, 2008 |
New Target Staff at Top of Training Class for Sitecore |
In preparation for the acquisition of Inserso Corporation's Web Solutions Group, New Target earned its certification as a Sitecore® Solutions Partner. Two of New Target’s top developers swiftly absorbed Sitecore knowledge as they graduated at the top of their Sitecore training class in October.
Sitecore® CMS is a comprehensive platform that provides authoring, tagging and meta management, workflow, templating, role-based security, media management, integration with other systems, statistics reporting, multilingual support, and powerful search capabilities. Best of all, Sitecore® is intuitive to use, hence saves both time during new user training. Sitecore®’s interface is based on Windows 2003 usability guidelines and enables a distributed Web-publishing environment that is easy to learn. Sitecore® is more than a content management system; it is a powerful development platform for building Web applications. Many of the world’s leading commercial and non-profit enterprises have built their Web sites, Web applications, and entire Web-based business platforms on the Sitecore® platform.
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October 09, 2008 |
New Target Expands Operations Through Acquisition of Business Unit |
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On October 1, 2008, New Target proudly announced the acquisition of Inserso Corporation's Web Solutions Group, a 10-year-old division of the Annandale-based technology firm. New Target has expanded its technical and management team in order to support all design, development and maintenance of the web applications of the following clients:
• American Association of Railroads (AAR)
• Computer Electronics Association (CEA)
• League of Women Voters (LWV)
• National Science and Technology Education Partnership (NSTEP)
• Eventide, Inc.
• Association Management Group
• Southeastern Library Network (SOLINET)
In addition, the technologies New Target will be supporting for these clients include the following:
• Sitecore ®, an enterprise-level .NET CMS and Intranet Portal
• Multiple custom designed .NET applications
• Multiple custom designed PHP applications
• Multiple off-the-shelf solutions
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September 09, 2008 |
New Target Creates Online RFP System for the Council on Library and Information Resources (CLIR) |
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The Council on Library and Information Resources (CLIR) recently created a grants program to fund work for hidden collections and archives.
As part of this effort, CLIR sought to have institutions of higher education and organizations that hold mportant collections that are difficult or impossible to locate using finding aids submit proposals in response to an RFP CLIR will post to the web. The new system contains 3 parts:
1) A web-based interactive form to collect proposals in response to the RFP
2) An administrative control panel through which CLIR and its reviewers will manage and reviewthe proposal submissions to the posted RFP
3) An searchable public area of the CLIR web site to display all non-confidential informationgathered and generated from Part One of the responses
Realizing a web-based system would help to streamline the process, CLIR looked to New Target for help. New Target created an all-encompassing online solution for CLIR’s grants RFP process:
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Grants applicants can submit their RFPs using an online application
- CLIR’s review panel can access the applications on the Web
- Via a back-end administrative panel, CLIR staff can manage each RFP
With this new system, applicants can now check the status of their RFPs online, reviewers can easily access and evaluate each request, and CLIR’s staff can effectively manage the process – all without paper!
View CLIR's site here.
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August 27, 2008 |
CTIA Selects New Target to Create the Wireless 2009 Exhibition Site |
CTIA, The Wireless Association, has chosen New Target to create and help implement their new site for their Spring industry exhibition, Wireless 2009. This is the latest in a series of show sites, all created by New Target, to showcase the many benefits of attending the exhibition.
Each exhibition site seeks to raise the profile of the show while streamlining the registration process. A successful site helps visitors learn all about the show, so they have a superior show experience once the show time arrives. New Target is creating the new site based on the show’s theme “It’s a Mobile Life” which highlights the breadth of uses and applications for wireless around the world.
When complete, New Target expects the site to produce an increased number of registrations and a decreased number of public inquiries (traditionally fielded by CTIA staff). The implementation of a new, interactive “VISA Assistance Letter” should make attendance far easier for international guests.
The site launches in October, 2008, and the show runs April 1 – 3, 2009.
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August 01, 2008 |
Justin Wilt joins New Target as Project Manager |
New Target welcomes Justin Wilt as its newest Project Manager and Web Strategist. Justin has served web-oriented people at associations, corporations and other entities around the country. He brings years of experience in both the business world and web environments.
Before joining New Target, Justin worked for Matrix Group International, heading project teams
servicing a wide variety of web needs for dozens of clients, including
trade associations, professional societies and private enterprises. Prior to that, Justin created the customer contact center for Carfax.com, and later became the Internet Marketing Manager for Carfax. In the latter position he conducted dozens of live A/B tests seeking to improve visitor conversion rates. He also conducted focus groups and implemented new approaches to educating and converting website visitors.
Justin earned a BA in Political Science and Spanish from Vanderbilt University, and more recently he completed the Technology Leadership Certificate program at the University of Virginia’s Falls Church campus. Justin lives in Arlington, Virginia with his wife, two children and two dogs. In his spare time he runs the South Arlington Soccer Club, a youth soccer organization in Arlington.
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July 27, 2008 |
The Forrestal Group Chooses New Target for “The Paulick Report” |
The Forrestal Group wanted to create a site with an integrated blog that would target the horse racing industry. Design emphasis featured ample space for text, and the look was intended to be similar to the appearance of The Drudge Report, leaving room for banner ad space on the page.
The resulting site, created wholly using WordPress blog software, gets thousands of visitors daily, and the blog has became a preeminent source of news in the thoroughbred horse racing and breeding world. See the results live here.
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June 23, 2008 |
InfoSnap launches site with new design and Flash demo created by New Target |
infosnap is the leading provider of online data collection and delivery services designed specifically for independent schools and public school districts. infosnap helps schools use the internet, their web sites, and their database systems to cut costs and time associated with critical processes such as admissions and registration.
infosnap sought a fresh, updated look and feel for their web site. infosnap wanted to increase brand awareness with independent and public schools, as well as better demonstrate the power of infosnap solutions.
To suit infosnap’s needs, New Target provided the following services:
1) Web Site Graphic Redesign
2) Revitalize infosnap logo
3) Repurpose and Rewrite web site content
4) Creation of interactive demo for product
One of the main results is a visually engaging Flash-based interactive demonstration of the infosnap software. Animation is used to demonstrate specific features and benefits of the infosnap solution. This demo is a significant feature for the new web site and this interactive demo acts as a valuable selling tool for the organization as a whole.
See the redesigned site and the demo.
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March 09, 2008 |
New Target Selected for Multiple Web Projects for NACHA |
New Target has been awarded the contract to redesign and redevelop the web site and various web properties and web applications for NACHA--The Electronic Payments Association.
The initiative will include complete redesign of NACHA's public web site, the redesign of their many Council web sites, the upgrade and integration of their eCommerce modules, the creation of an eZine, and the development of a new separate site for the their annual trade show/conference, PAYMENTS.
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February 25, 2008 |
Join us for a Roundtable Discussion: Content Management Systems |
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ROUNDTABLE DISCUSSION on Content Management Systems:
Thursday, March 6, 2008
12:00 p.m. – 1:30 p.m.
New Target’s Office
815 N. Royal St., Alexandria, VA 22314
Content Management Systems allow non-technical members of your staff to update and manage the content of your web site via a user-friendly interface that does not necessitate any knowledge of HTML or other programming languages. You might be new to this technology or currently using a CMS that could benefit from an upgrade. Either way – join us!
We will facilitate a discussion covering topics as:
- Using a CMS or upgrading your current CMS
- Different types of Content Management Systems ranging from open-source to enterprise-level
- Keeping control of your brand and message while empowering your team to control the content on your web site
- How to use your CMS to ensure a search-engine friendly web site
New Target CMS experts will be on hand to facilitate the discussion. If you would like to attend this FREE event, RSVP to Daniela Shuffler at
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or 703-548-3433, x19. Anyone can attend and lunch will be provided!
Hope to see you then!
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February 17, 2008 |
Read New Target's Valentine's Day Newsletter |
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Check out the Valentine's Day edition of New Target's Newsletter. Highlights include some tips for Associatons from our President and CEO Laura Machanic, an article on Usability and an invitation to our next Roundtable to discuss Content Management Systems! We even had some baby news to report! To read the latest version of our newsletter, click here.
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January 06, 2008 |
Wishing You the Best in 2008 |
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Happy New Year!
How can New Target help you on the Web in 2008? Does your association need a web-based management system? Do you want your current site to become a powerful marketing tool? Or maybe you need a brand new web site designed to portray your identity to current and prospective clients?
Let us help you get started with your new year's resolutions on the Web!
We wish all of our clients and friends a happy and healthy new year - and we look forward to our continued work with each of you in 2008!
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