services : online marketing

New Target focuses on online marketing from the beginning of our work with clients.  We start with key questions:

• What communities of individuals and organizations are most relevant to the web site and its services?
• What are the most effective and efficient ways to interact with these communities?
• What obstacles to reaching these audiences exist now and can be expected over time? 

Armed with the answers to these and many more questions, we develop an approach that leverages innovation, sophistication and a thorough understanding of marketing principles and best-practices in the online world.

Search Engine Optimization and Beyond: Grabbing Every Set of Eyes

The astonishing success of Google has brought with it a new set of challenges for the in-house staff charged with web responsibilities.  Inevitably, the question is asked: “Why aren’t we #1 in the list when someone Googles our products/services?”

The search for effective responses has driven many a person to seek out books, articles and anybody claiming to guarantee top search engine placement.  The quest for first page results is often the most discussed, if not sought-after, goal of a business.

The truth is that Search Engine Optimization (SEO) is both an art and a science and one that is best served by a partnership between an organization and its Internet marketing partner.  Forget the quick fixes.  Getting the most out of search engines involves a long-term approach, incorporating issues such as your brand identity, your product/service mix, your general marketing campaign as well as all the fundamentals that go into your Internet and web activities.

As tools such as social media and social networking become more generally accepted for communicating with markets, members, constituents, and customers, the need to measure their effectiveness in building and maintaining social and professional relationships will also increase.  "Traditional" SEO measures may be insufficient for measuring the effectiveness of such communications.  New Target will work with you to determine which measures of success best apply to your company's tactics and needs.

Enhancing the Email Experience

Focused on permission-based/opt-in audiences, email marketing is a powerful way to deliver any type of communication.  New Target works closely with clients to develop effective and visually compelling email campaigns as part of a comprehensive strategy to drive traffic to web sites.  We design emails that reinforce brand and highlight important information. 

Leading the Way: RSS Streaming

Powered by the same technology behind blogs and podcasting, RSS Streaming gives you the ability to deliver timely messages to existing and potential customers — be they on desktop computers, WiFi-enabled laptops, BlackBerry devices or wireless PDAs.

In the same amount of time that it takes for you to generate an email marketing message, you could create a “post” to one of your own “streams” without fear that a server or computer-based filtering system would unintentionally block your communication.

RSS Streaming is innovative and will undoubtedly be a welcome addition to your Internet marketing tool kit.  Contact us today about other new tools such as podcasting, Short-Text Messaging (SMS) and cross-provider Instant Messaging (IM).

Social Networking

New Target can help you establish, host, and operate your own branded social network to interact with the communities most important to your organization.  We can help you select and implement a hosted social networking solution that takes advantage of existing membership patterns in your communities, and we will show you how to integrate this service with your own web site so that your users' experience is smooth and seamless across all web site components.

Blogging

One of the most direct ways to communicate personally and directly with your organization's different communities is to create and manage a blog -- a personalized web site devoted to discussions -- as an integral part of your web site.  New Target can help you strategize and implement a blogging solution that makes sense for you.  We can also recommend and help you implement an appropriate approach to tagging, RSS feeds, audio and video publishing, widget selection, metrics, and analytics.

Listservs / Chat

New Target offers a traditional “listserv” product.  These discussion lists allow for all-way email communication among list members, and moderated and unmoderated discussion.  Complete with searchable web-based archives and a digest version where list members can receive messages sent within a specified period of time via one consolidated email, our discussion list software allows for group communications among people sharing a common interest, such as association committees and Boards of Directors.