We offer leading enterprise-level web design, web development, & data integration services that meet the ever-evolving online needs of our clients throughout Washington DC, Virginia, Maryland, and nationwide.




Success begins with a vision

We believe the cornerstone for maximizing a client's investment in their website presence is working collaboratively to establish a clearly defined digital strategy for their online goals - a strategy that works in tandem with the overall strategic vision for the organization and the available human, technological and financial resources to execute the strategy. This is how each of our client engagements begin.

By defining clear goals, and an organization's capacity to achieve them, we work closely with our clients to create realistic digital strategies and then provide the appropriate array of web services to implement them. Whether it be the creation of an operational staffing plan, the creation of an editorial plan, or the creation of an omni-channel publishing strategy, because we routinely provide web services, we understand well that strategy without execution is wishful thinking.  

how we do it

  • Market Research
  • Survey Development
  • Usability Testing
  • Technology Audits
  • SEO Audits
  • Messaging & Writing
  • Stakeholder Interviews
  • Choice Architecture



Inspiration... online.

Our website design philosophy is simple. We design not just to please our clients, but to engage and delight their customers, members, or constituents throughout the Washington DC area and nationwide. We design websites to provide an online experience, an experience that will ultimately impact an organization's online goals positively.

Our creative team delivers high-impact, intuitive web designs that promote brands and bring to life the unique personalities, products and services our clients have to offer. We design websites with purpose - a purpose that is defined by a digital strategy.

By combining sophisticated interactive web design techniques and relevant content, we create websites that capture the attention of first-time visitors and convert them to repeat customers, subscribers, members and information consumers.

Our agile and collaborative design process ensures we achieve success with our clients by providing a great experience for theirs.

how we do it

  • Responsive Web Design
  • Adaptive Web Design
  • Creative Direction
  • Information Architecture
  • Graphics and Visualizations
  • Interactive Prototyping
  • Logo Design
  • Web Style Tiles



Solutions architects & developers - all under one roof

Our in-house web application development team is passionate about using the right mix of open source, off-the-shelf, and remotely hosted solutions. Expertise and experience in the web technologies and development languages you plan to utilize is critical.

Web application development is more than writing code or designing databases - it's about conducting our clients' communications and operations online.

Our clients want a partner who understands the significance and impact of communicating and operating (large or small) online, and who will remain 100% focused and committed to their success throughout the web project's lifecycle and beyond launch.

Through in-depth discussions and an agile iterative development process we come to know our clients' online web communication and operating needs and then architect, develop and integrate the right website technology solutions to meet them.

how we do it

  • Waterfall & Agile Lifecycles
  • Requirements Definition
  • Responsive Web Design
  • Accelerated Mobile Pages (AMP)
  • .PHP, Javascript, HTML5, & CSS3
  • 3rd Party Software Integration
  • Maintenance & Support
  • Drupal, WordPress, & Joomla



Web service oriented - even in architecture 

Our in-house web application development team understands our clients have multiple systems that need to speak with each other to provide the best user experience. Web service-oriented architecture is how we approach every project.  

We start from the mindset that an investment has been made in speciality software to conduct one or more aspects of an organization's operations. We believe that to provide the best experience possible for our clients, we need to work collegially with multiple systems, and their creators. By integrating data and functionality to create a digital experience better than any one system or firm possibly can, our clients maximize their chances for successfully meeting their goals.    

Through web services, or APIs, our web application developers integrate our clients' disparate specialty web applications to the fullest extent possible.   And when a true data integration is not possible, we have significant experience creating single sign-ons and new web style sheets for proprietary third-party software to provide a seamless user experience. 

how we do it

  • Web Services
  • RESTful APIs
  • Single Sign-on
  • Specialty Style Sheets



We make being in the clouds a good thing

We understand clients have a choice of website hosting options and firms. Our approach is to work hard to merit the choice of New Target to host our clients' websites by providing the very best personal customer service. 

We offer stability and convenience by providing not only leading-edge web design and development, but hosting the way it should be - as transparent to our clients as possible. Accompanying our bare metal, cloud and shared hosting offerings, we have state of the art monitoring systems, including New Relic performance monitoring, that alert us far enough in advance of a potential problem that, in most cases, we can resolve problems before they ever affect your site. We take pride in our efficient, responsive communication to give our clients all of the information they need without unnecessary tech-speak or delay.

New Target operates bare metal servers and cloud architectures in two state-of-the-art data centers in the greater Washington DC metro area. Both data centers offer 24/7 monitoring, redundant connectivity, uninterruptible power supply, digitally-monitored security systems, fire suppression and redundant cooling systems, plus data back-up services. 

how we do it

  • Managed Cloud, Bare Metal Dedicated & Shared
  • Linux & Windows
  • 24/7 Support & Monitoring
  • Application, CDN, Video & Email
  • New Relic Monitoring
  • On & Offsite Backups
  • PCI, FISMA & NIST 800 Ready



Achieving results that matter

From search engine optimization to social media marketing, we develop client-specific website marketing strategies that leverage innovation, sophistication and a thorough understanding of web marketing principles and best practices online to capture the hearts and minds of users.

While a beautifully designed and user-friendly website is a great starting point for every New Target client, a website alone does not ensure success in today's web-saturated world. With this in mind, we focus on post-launch online marketing from project inception through development and launch to deliver results that matter.

Decision architecture, creative and technical writing, keyword analysis, user experience design, search engine planning, advertising buys, and code optimization are just a few of the many services we provide to our online marketing clients.

how we do it

  • Search Engine Optimization (SEO)
  • Email Marketing
  • Competitive Analysis
  • Code & Performance Optimization 
  • Pay Per Click Ad Creation
  • Social Media Campaigns
  • Banner & Remarketing Advertising
  • Web Analytics Consulting & Conversion Monitoring

Integrated services, integrated web experiences. We think of everything online.


Latest News

April 24, 2017

Do you believe that for each project there is one CMS/language/framework solution that will answer the call and have clients promoting the very...Read more

April 10, 2017

Coming to the premier Drupal web application development and design conference, ...Read more

April 3, 2017

When online marketing made its appearance in the 1990s we started to see the service offerings of advertising agencies broaden a bit: sales teams...Read more

Work With Us

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815 North Royal Street
Suite 100
Alexandria, Virginia 22314

703.548.3433 (Office)
703.548.5032 (Fax)