Mobile: Native, Web, and Responsive Apps

Mobile Facts:

  • Over 1.2 Billion people access the web from their mobile device

  • 58% of all US consumers already own a smartphone

  • Global mobile traffic now accounts for 15% of all Internet traffic

  • No one screen size has more than 20% of the market share

  • 61% of people have a better opinion of brands when they offer a good mobile experience

  • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.

  • Tablet users spend 50% more than PC users

  • 95% of smartphone users have searched for local info

Mobile phone and tablet users' expectations of apps and websites continue to rise. With ubiquitous availability of smart phones and tablets powered by Google's Android and Apple's iOS as well as the quick rise of HTML5 powered web apps and responsive design, your clients, members, and constituents expect seamless delivery of content and a rich mobile experience.



While some mobile apps are simply for entertainment, many increasingly serve professional needs. If you're an association New Target can help you move your publications into an immersive tablet experience. Government agencies may be looking to provide a more convenient way of disseminating information through a mobile application that provides data visualization. And businesses are combining location services, online reviews, and other mobile application related features to enrich customers' experiences.


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