Web-based apps hold sort of a hybrid space in the digital realm. A web app isn’t downloaded in the Apple Store or on Google Play, but rather it loads in your web browser and doesn’t use much storage on your device. That means that the content of the app is being pulled from your website, CRM, or other central database which means everyone, regardless of device, can access the app and more importantly, the insightful experience that your data delivers.
The web-based app has appealing features for the IT team in that only one code base has to be maintained and updates can happen in real time. For the marketing team (and for the organization’s bottom line) web apps are relatively inexpensive to build in comparison to a native app, and they can be monetized through existing advertising that is present on a website or other web properties. The differences in the two apps are most apparent in the user experience. Given that native apps are stored locally (on your device) they provide much more functionality because they are tightly integrated with the hardware and allow for functionality like taking photos with the camera or paying for purchases using NFC, they are faster, and the OS app stores have some built-in marketing. That being said, if you don’t need the experience that comes with phone or tablet hardware and are looking to amp up your web presence cost effectively over time, this may be the way to go.
To find out more about web-based apps and native apps and determine which is best to achieve your organization's goals, please contact us today.
Headquartered near Washington, DC, in Alexandria, VA, New Target provides digital strategy, web design, web development, data integration, application hosting, and online marketing for prominent national associations, corporations, and government.