Everyone is promoting their business online or at least it seems that way. They are optimizing for SEO, engaging in SEM, and even getting their PPC on. All you know is that there are a lot of acronyms and not a lot of time to learn them nor money to pay for them. Regardless, it’s important to invest some of your marketing dollars in the digital space, but at what point do you need the expertise of a digital agency? To help you determine if you should enlist some extra help, we’ve gathered a list of seven signs it’s time to hire a digital agency.
1. Your Staff Doesn’t Have the Time and/or Expertise
Many times, digital marketing efforts tend to fall to the bottom of the to-do list because the staff doesn’t have the expertise or the time to do the work. But the truth of the matter is that so many business processes that affect your bottom line can be accomplished digitally. Having an experienced team develop a digital strategy and implement goals-focused tactics means that your money will be spent efficiently and the campaign will be doing a lot of the heavy lifting for you.
2. Your Online Presence is Sparse
When people need products or services, the first place they look is online, and if you don’t have a prominent presence there, awareness of your brand will diminish. A digital agency can help you target your audience and increase visibility online through many methods including organic and paid social media, search engine marketing, SEO, and even something as simple (and free) as Google My Business.
3. Your Competition is Heating Up
Tracking your competition takes time and new contenders in the market can sneak up on you. Not only that, big companies like Amazon are finding ways to tap into every industry from auto parts to prepared food. With increased competition, you need a strategy to cut through all the digital noise, whether it’s with a social media campaign, business listing, or shareable content. Hiring a digital agency to optimize your website for SEO will help your information rank and position you as a thought leader and go-to resource for your industry.
4. You’re Lacking a Digital Strategy
If you’re prone to using a few digital marketing tools as the mood hits, there's a good chance that you’re wasting time and money. A solid and tested digital strategy acts as a roadmap that gives you a clear path to reach your goals. It also helps to ensure that your efforts are consistent, efficient, and all lead toward the same objectives. Without a roadmap, it will be difficult to get where you want to be.
5. Your Sales Leads Aren’t Very Good
Sure, you can attract some attention to your organization with little online presence, but it’s not going to be a lot and probably not from the audiences you want. It's simple: If you’re not targeting your content for the right audience, you’re not going to get qualified leads. Experts within a digital agency can help you formulate a content strategy that works hand-in-hand with other lead generating tactics like personalization and progressive profiling.
6. Your Website Design and Content Are Outdated
Depending on your industry and how competitive it is, the average lifespan of a website design could be anywhere from 2 - 5 years. The design, layout, and content of a website can influence your visitors in many ways. From colors to graphics to calls to action, it’s important that your site be branded consistently and meets users’ expectations with clear journeys. A digital agency can perform website audits and usability testing to ensure that your site is doing its job and performing at a high level.
7. You’re Not Tracking Results
You may be tracking sales and basic business metrics, but you also need to be tracking user behavior on your website. Collecting research and data is what helps guide your strategy. If you’re not tracking website metrics or marketing results, you won’t have a clear understanding of who your audience is, what’s working on your site, and what could be driving your customers away. A digital agency can ensure that you are collecting data correctly and they can also offer recommendations on the story that the data tells.
It takes a lot to run a successful organization and sometimes there just isn't enough time or resources to fully focus in on a digital strategy. That’s why you need a digital agency. Having an online presence is so critical in today’s world and having a professional team to help you gain visibility can positively impact your sales goals. It’s not something that should be neglected because you’ll risk getting left behind.
As a full-service digital agency, New Target provides services for all things digital. We not only design and build websites but we also help drive visitors there with digital marketing strategies. No matter what your current challenge is, we have the expertise to take your website to the next level. If you’re looking for some help or just want to chat about what the best solution would be for your business, feel free to contact us for a free consultation.
Headquartered near Washington, D.C., with offices in Los Angeles, CA, New Target provides digital strategy, web design, web development, data integration, application hosting, and online marketing for prominent national associations, corporations, and government.
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