Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 8 min read
Artificial intelligence is rapidly becoming another place where consumers research products, evaluate services, and make purchasing decisions. That naturally raises a question for marketers: Can we advertise there? As of...
- 7 min read
Five years ago, most marketing teams had little reason to care which bots were reading their websites. Googlebot was welcome, obvious troublemakers weren’t and much of what happened in between...
- 4 min read
Website Design Trends to Watch For several years, website design seemed to be converging on a familiar formula: a large hero image, a short headline, a row of cards, plenty...
- 10 min read
For the past couple of years, marketers have been told that search is changing. Google AI Overviews, AI Mode and other generative AI tools increasingly answer questions directly, changing both...
- 4 min read
Successful focus groups for businesses can provide valuable insights for companies. They are a great way to get feedback from consumers about a product or service and can help to...
- 4 min read
A call to action is one of the most important parts of your marketing campaigns. Not only does it guide people to a certain action, but it can actually make...
- 2 min read
For years Google Analytics has been an excellent free tool to track and analyze a website’s performance. However, business owners often find that they don’t know their credentials. Getting your...
- 3 min read
LinkedIn is the leading social network for B2B marketers and even more popular for B2B advertisers. Paid advertising can be tricky to navigate, and when it comes to LinkedIn, not...
- 3 min read
When you think of SEO, Google is probably the first thing that comes to your mind and everyone else’s. However, online searches for goods, entertainment, and information have started to...
- 5 min read
The cost per lead (CPL) is what you pay to get new leads. These expenses are a result of any advertising activities you perform to generate leads and encourage conversions....
- 4 min read
A Content Delivery Network (CDN) is a distributed network of servers and data centers strategically positioned around the world to efficiently deliver web content such as web pages, images, videos,...
- 3 min read
One of the most challenging aspects of running a website is keeping your search feature fine-tuned. As your website’s content changes and grows, so too does the way that people...
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