Bridging the gap between true wellness and scientific research, Quicksilver is one of the few wellness companies researching, manufacturing, and selling vitamins, supplements, and wellness products all-in-one. Growing at a rapid pace, the company needed to move out of their limiting old ecommerce website and into a flexible scalable one designed and developed by New Target, Inc.
To connect available products, research, and knowledge to customers seeking health and wellness supplements for various needs and to provide best-in-class ecommerce features and functionality (i.e., better payment processing, shipping integrations, and lightning-fast loading speeds) while at the same time meticulously migrating user profile data to continue to surface related products. On top of this, New Target’s digital marketing team needed to increase Google rankings, lead generation, and content support for the Quicksilver blog and social network.
Use customer data for behavioral insights to redesign customer flows while providing sound ecommerce and digital marketing technology integrations and replatforming from Magento to WooCommerce. Integrations with third parties like Square payments, DHL shipping, HubSpot, SendGrid, and many more provided the opportunity to scale Quicksilver's ecommerce business and meet increasing customer demand.
We first needed to give their staff increased control over their products, payments, and marketing funnel capabilities. Moving to WordPress 5 and WooCommerce and then training Quicksilver's staff on how to take complete command was essential for streamlined internal operations.
We started the project by reviewing their current anonymized customer behavioral data—reevaluating drop-offs and entry points. This enabled a new website information architecture that works with both the customers' needs and the organization’s sales goals. Then, from here, we designed systems around the data.
There’s something to be said about how eloquent meticulously placed whitespaces can bring out bright splashes of color throughout the website experience. Quicksilver recently rebranded their product line with bright colors on a neutral base and needed their website to match the modern and lively palette. Through various rounds of collaboration, user-centered web design, our unique systems design process, and the masterminds in our creative and engineering departments, we gave the Quicksilver team a well-rounded, product-centered, ecommerce platform.
Once the creative direction was established, we began migrating thousands of entries to the new system along with customers, reviews, and other media. The New Target development team integrated with all of their preferred third parties for a seamless US. As a Square, Google, and HubSpot partner, New Target effortlessly created a workflow of marketing reminders, touchpoints, payment processing, user profiles, and QuickBooks accounting software to increase operational efficiencies, which ultimately serve the needs of customers and staff alike. These changes in their tech stack have effectively doubled their sales and increased several important KPIs.
Quicksilver has customers and franchisees all over the world. So, on top of all the design and development work ahead of us, we needed to set them up with a wicked-fast and secure hosting network and work with their multiple regional distributors, including Asia and Europe.
We did this through a combination of our own hosting infrastructure that includes Amazon Web Services, CloudFront, and Cloudflare. Our managed hosting services ensure Quicksilver can quickly reach their multinational customers' devices with ease.