We provide leading digital strategy, interactive design, web development, data integration, app hosting & online marketing that meet the ever-evolving needs of our clients nationwide.
Success begins with a vision
We believe the cornerstone for maximizing a client's investment in their website presence is working collaboratively to establish a clearly defined digital strategy for their online goals - a strategy that works in tandem with the overall strategic vision for the organization and the available human, technological and financial resources to execute the strategy. This is how each of our client engagements begins.
By defining clear goals, and an organization's capacity to achieve them, we work closely with our clients to create realistic digital strategies and then provide the appropriate array of web services to implement them. Whether it be the creation of an operational staffing plan, the creation of an editorial plan, or the creation of an omni-channel publishing strategy because we routinely provide web services, we understand well that strategy without execution is wishful thinking.
Our website design philosophy is simple. We design not just to please our clients, but to engage and delight their customers, members, or constituents throughout the Washington DC area and nationwide. We design websites to provide an online experience, an experience that will ultimately impact an organization's online goals positively.
Our creative team delivers high-impact, intuitive web designs that promote brands and bring to life the unique personalities, products, and services our clients have to offer. We design websites with purpose - a purpose that is defined by a digital strategy.
By combining sophisticated interactive web design techniques and relevant content, we create websites that capture the attention of first-time visitors and convert them to repeat customers, subscribers, members and information consumers.
Our agile and collaborative design process ensures we achieve success with our clients by providing a great experience for theirs.
Solutions architects & developers - all under one roof
Our in-house web application development team is passionate about using the right mix of open source, off-the-shelf, and remotely hosted solutions. Expertise and experience in the web technologies and development languages you plan to utilize is critical.
Web application development is more than writing code or designing databases - it's about conducting our clients' communications and operations online.
Our clients want a partner who understands the significance and impact of communicating and operating (large or small) online, and who will remain 100% focused and committed to their success throughout the web project's lifecycle and beyond launch.
Through in-depth discussions and an agile iterative development process we come to know our clients' online web communication and operating needs and then architect, develop and integrate the right website technology solutions to meet them.
Web service oriented - even in architecture
Our in-house web application development team understands our clients have multiple systems that need to speak with each other to provide the best user experience. Web service-oriented architecture is how we approach every project.
We start from the mindset that an investment has been made in specialty software to conduct one or more aspects of an organization's operations. We believe that to provide the best experience possible for our clients, we need to work collegially with multiple systems, and their creators. By integrating data and functionality to create a digital experience better than any one system or firm possibly can, our clients maximize their chances for successfully meeting their goals.
Through web services or APIs, our web application developers integrate our clients' disparate specialty web applications to the fullest extent possible. And when a true data integration is not possible, we have significant experience creating single sign-ons and new web style sheets for proprietary third-party software to provide a seamless user experience.
We make being in the clouds a good thing
We understand clients have a choice of website hosting options and firms. Our approach is to work hard to merit the choice of New Target to host our clients' websites by providing the very best personal customer service.
We offer stability and convenience by providing not only leading-edge web design and development, but hosting the way it should be - as transparent to our clients as possible. Accompanying our bare metal, cloud and shared hosting offerings, we have state of the art monitoring systems, including New Relic performance monitoring, that alert us far enough in advance of a potential problem that, in most cases, we can resolve problems before they ever affect your site. We take pride in our efficient, responsive communication to give our clients all of the information they need without unnecessary tech-speak or delay.
New Target operates bare metal servers and cloud architectures in two state-of-the-art data centers in the greater Washington DC metro area. Both data centers offer 24/7 monitoring, redundant connectivity, uninterruptible power supply, digitally-monitored security systems, fire suppression and redundant cooling systems, plus data back-up services.
Achieving results that matter
From search engine optimization to social media marketing, we develop client-specific website marketing strategies that leverage innovation, sophistication and a thorough understanding of web marketing principles and best practices online to capture the hearts and minds of users.
While a beautifully designed and user-friendly website is a great starting point for every New Target client, a website alone does not ensure success in today's web-saturated world. With this in mind, we focus on post-launch online marketing from project inception through development and launch to deliver results that matter.
Decision architecture, creative and technical writing, keyword analysis, user experience design, search engine planning, advertising buys, and code optimization are just a few of the many services we provide to our online marketing clients.
Integrated services to elegant web experiences. We think of everything online.