If you’re a marketer, you know that creating fresh and original content can be a challenge. You also know that repurposing content is a great way to get the most out of your content marketing efforts.
But how do you go about repurposing content? In this article, we’ll share some tips on how to repurpose content for your ongoing marketing efforts.
Create an infographic to repurpose content
If you have data or statistics in your blog post, turn it into an infographic. People love visual information, and an infographic is a great way to make your content instantly understandable and more shareable.
Turn a blog post into a video
If you have a blog post that’s doing well, consider turning it into a video. You can create a simple slide deck and record yourself reading the blog post. Or you can hire a professional video production company to help you create a high-quality video. And if you create a series of short ones, it can really help your exposure on channels like YouTube.
Create an eBook
If you have a series of blog posts on the same topic, consider turning them into an eBook. You can compile the blog posts into a PDF and offer it as a free download on your website. By combining several related blogs, you can effectively surround the subject and establish yourself as an expert.
Offer a webinar
Webinars are a great way to repurpose content and generate leads. If you have a blog post or video that’s doing well, consider turning it into a webinar. You can use the content as a starting point and build out a presentation around it.
Create a podcast
Podcasts are another great way to repurpose content. If you have a blog post or video that you think would make for a great podcast episode, consider recording it and publishing it as a podcast. One successful podcast may turn into a long series and that’s a great way to get followers as podcasts have become extremely popular.
Write a guest post
If you have a popular blog post, consider writing a guest post for another website in your industry. This is a great way to get your content in front of a new audience and generate backlinks to your website.
Speak at an event
If you’re a thought leader in your industry, consider speaking at an industry event. You can use an already developed blog post or video content as the basis for your talk.
Create social media images
If you have a blog post or video that’s doing well, create social media images to promote it. You can use Canva or Pablo to create simple, shareable images.
Submit to aggregator sites
If you have a great blog post or video, consider submitting it to popular aggregator sites like Inbound.org or GrowthHackers. This is a great way to get your content in front of a new audience.
Make an animated GIF
Animated GIFs are a great way to make your content more shareable. If you have a short video clip or a series of images, you can turn it into an animated GIF.
Repurpose content for different channels
When you’re creating new content, think about how you can repurpose it for different channels. For example, if you’re creating a blog post, can you also create an infographic or a video? If you’re creating a video, can you turn it into a GIF or an eBook?
Use tools to help you repurpose content
There are a number of great tools that can help you repurpose content. Here are a few favorites:
Quora finds questions that people are asking in your industry. You can use these questions to create new blog posts or videos.
Google Trends is a great way to see what people are searching for online. You can use this data to create new content that’s relevant to your audience.
Google Alerts helps you track what’s being said about your brand or industry online. You can use this information to create new blog posts or videos.
SumoMe is a great tool for creating shareable content. It has a number of features that make it easy to share your content across social media and email.
Hootsuite makes managing your social media accounts easy and even fun. It also has a number of features that make it easy to share your content across social media.
Promote your content
Once you’ve created new content, don’t forget to promote it. You can promote your content through social media, email marketing, paid advertising, and other channels.
Use calls-to-action
When you’re creating new content, always include a call-to-action. A call-to-action is a piece of content that encourages your audience to take a specific action, such as downloading an eBook or signing up for a webinar.
Analyze your results
Finally, don’t forget to analyze your results. Use Google Analytics or another tool to track how your content is performing. This will help you see what’s working and what’s not.
By following these tips, you can repurpose content and get more mileage out of your existing content. This will help you save time and money while still delivering great content to your audience. If you need help with generating content, New Target has an affordable program that can give you fresh, relevant, and optimized content that’s sure to help with filling your funnel and moving you up on Google rankings.