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As a website owner, you want to provide the best possible experience for your users. This means creating a user interface that is easy to use and navigate, while also providing all the information and resources that users need.

User experience (UX) is all about how users interact with and experience your website. It encompasses everything from the overall look and feel of your site to the individual design elements and interactions.

Creating a great UX is essential for keeping users engaged with your site and ensuring that they come back again and again.

great ux

Creating a great UX

  1. Simplicity is key. Your website should be easy to use and navigate. Users should be able to find what they’re looking for quickly and easily. The best websites are usually the ones with the simplest designs. This makes it easy for users to find what they’re looking for without getting overwhelmed by too many choices.
  1. Make it easy to use. Another key element of great UX is making sure the site is easy to use. This means having an intuitive navigation system and clear labels that help users understand what they need to do and get to where they want to go.
  1. Use clear and concise language. Make sure your content is easy to understand. Avoid using jargon or technical terms that users may not be familiar with. Offer a language translator if you expect a certain number of users from other countries.
  1. Be consistent. Use the same design elements and layout throughout your website. This will help users feel comfortable and familiar with your site.
  1. Provide helpful resources. Include FAQs, tutorials, and other resources that can help users get the most out of your site.
  1. Give users what they want. One of the most important aspects of good website UX is giving users what they want. This means providing the information or functionality that they’re looking for in a way that’s easy for them to understand and use. A website audit can reveal the most frequented pages; use this information to make these pages easier to locate or add even more valuable information on them.
  1. Pay attention to details. Even the smallest details can make a big difference in creating a great UX. From the colors you use to the way your forms are laid out, paying attention to the details can help give users a better experience on your site.
  1. Get feedback. Ask users for their feedback on your website’s UX. This can help you identify areas that need improvement.
  1. Test, test, test. One of the best ways to ensure great website UX is to test early and often. This helps you identify any issues that need to be fixed before launch and makes sure that your site is ready for users when it goes live.

UX Mistakes to Avoid

  1. Not understanding your users. One of the most common mistakes in great UX design is not taking the time to truly understand who your users are and what they need. As a result, designs can end up being too complicated or not user-friendly enough.
  1. Not testing your designs. Another mistake is failing to test your designs with real users before launching them. This can lead to major problems down the road, as you may not discover user issues until it’s too late.
  1. Overlooking accessibility. Another common mistake is overlooking accessibility when designing your experience. This can exclude people with disabilities from using your product or service, and ultimately result in lost customers.
  1. Ignoring mobile users. In today’s world, it’s essential to design for mobile users as well as desktop users. Yet many companies still fail to do this, resulting in a poor experience for those trying to use your website on a smaller screen.
  1. Forgetting about internationalization. If your product or service is going to be used by people in different countries, it’s important to take internationalization into account. This means designing for different languages and cultural norms.
  1. Not paying attention to performance. Another key element of UX design is performance. If your site or app takes too long to load, people will likely get frustrated and go elsewhere.
  1. Creating too much clutter. Another mistake that can lead to a poor UX is creating too much visual clutter. This can make it difficult for users to find what they’re looking for and can ultimately lead to frustration.
  1. Failing to use analytics. Finally, one of the most important things you can do in UX design is to use analytics to track user behavior. This data can be extremely valuable in helping you understand what people want and need from your product or service.

Conclusion

Creating a great UX for your website is essential for keeping users engaged and ensuring that they come back again and again. Follow the positive tips above and avoiding the common mistakes will help to create a great UX that will keep your users happy and coming back for more.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

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