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Artificial intelligence has the potential to transform the marketing landscape. A global survey of marketers found that A.I. is one of the most important new technologies for their business.

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Artificial Intelligence has been around for decades, but major breakthroughs have occurred recently, leading to a large increase in practical applications. Businesses are now realizing how A.I. technologies can be used to solve everyday problems and help companies boost revenue. 

Artificial Intelligence has helped us do everything from navigating traffic jams to evaluating resumes. Now it’s being put to work improving sales.

Here are 10 exciting examples of A.I. marketing:

  1. A.I. Marketing for Content

One of the biggest challenges in marketing today is producing enough high-quality content, with over 70 percent of marketers saying they are struggling to produce enough content to meet all objectives.

In the future, as A.I. technology becomes more advanced and widespread, nearly all types of content creation will be done by algorithms – from blog posts to e-books and reports.

Businesses will save a significant amount of time and resources producing their own content. Many companies are using artificial intelligence for various aspects of web content production that range from topic generation/categorization to article writing itself.

  1. Personalization

Artificial intelligence software is now capable of learning what makes customers tick based on previous purchases and online activity. The A.I. programs that run these engines are constantly analyzing big data sets to learn more about consumer habits.

By using this information, advertisers are able to increase engagement through personalized content. Instead of creating generic ads for all audiences, artificial intelligence platforms allow companies to fine-tune their messaging based on demographic information, lifestyle choices, and even personality types. This allows businesses to connect with consumers in a much deeper way.

  1. A. I. Marketing for Predictive Analytics

A.I. software can predict what customers want before they even know it. For example, artificial intelligence technology works with data analytics to show businesses how customers interact on their websites. By breaking down sales and customer information, artificial intelligence enables companies to understand who is coming to the website and what products or services they are buying. This allows marketers to make proactive predictions on product features and design, content creation, and even new business offerings. These insights allow businesses to be forward-thinking and get one step ahead of competitors before a new product or service becomes popular.

  1. Customer Intelligence

Artificial intelligence programs can offer real-time customer feedback through interactive voice response systems (IVRs). Marketers use this technology to send customers surveys and ask for feedback. Artificial intelligence platforms allow businesses to collect customer data on the fly, allowing them to track demographics trends and data points down to the smallest details. With artificial intelligence as a tool, marketers can identify problems that need solving and offer solutions that will lead to increased revenue.

  1. A. I. Marketing for Advanced Visualization

A.I. software can help look at big data sets in new ways. By creating cutting-edge visuals based on customer behavior, artificial intelligence programs can paint a more accurate picture of consumer habits. These visualizations are often seen through infographics, but artificial intelligence algorithms have created a whole new way of looking at big data.

Using artificial intelligence, companies can create highly detailed maps that show both offline interactions and online digital footprints. These allow marketers to see demographic trends and changes in customer behavior. This allows businesses to adjust their marketing strategies accordingly, leading to increased engagement and revenue.

  1. Social Media Intelligence

Artificial intelligence software can help track public conversations about a marketer’s brand or products on social media websites. Artificial intelligence platforms let companies look at what customers are saying about them online, allowing them to respond in real time.

Marketers can use artificial intelligence for several applications including avoiding PR disasters, analyzing the sentiment of people talking about the brand, gauging consumer interest in a new product launch, and deciding on which platform is best for engaging with customers. Many artificial intelligence programs even offer natural language processing (NLP), meaning they understand both written and verbal communication.

  1. Ecommerce Personalization

Artificial intelligence software gives marketers the power to personalize every phase of an ecommerce experience. Artificial intelligence programs are able to collect consumer data including age, gender, location, favorite colors, and purchasing habits. This allows businesses to send targeted messages that will lead to increased revenue. Marketers can even take it one step further by developing artificial intelligence algorithms that not only look at how users shop online but also track their reactions in real time.

  1. Personalized Video Content

Artificial intelligence software gives marketers the power to create personalized video content. artificial intelligence algorithms can analyze preferences, past purchases, and online activities, allowing businesses to learn about potential customers on an individual level.

Marketers use artificial intelligence technology to gather data from digital footprints including social media activity, website visits, blog posts, search engine history, and more. Using artificial intelligence, companies can develop highly targeted videos that will engage viewers on a personal level. This ultimately leads to increased reach for specific products or services.

  1. A.I. Marketing for Advanced Ad Targeting

Artificial intelligence programs allow marketers to get in front of their target audiences with highly relevant ads. A.I. enables marketers to take big data and use it to create highly targeted groups, leading to increased engagement and click-through rates. These artificial intelligence algorithms can analyze a customer’s age, gender, location, interests, and online shopping habits in order to serve up the most relevant ads. This allows businesses to target a specific consumer base with a lower cost per impression (CPM) than traditional targeting methods.

  1. Social Media Engagement

Artificial intelligence programs give marketers the ability to more effectively engage with customers on social media platforms, engage more frequently, and increase their follower base by tailoring their posts specifically for each individual customer, thus maximizing engagement levels.

Marketers can use artificial intelligence technology to create automated social media programs that will identify relevant topics, optimize content, and target specific audiences. This ultimately leads to increased customer satisfaction as users feel they are being heard and understood by the brand.

Conclusion

Artificial Intelligence is no longer an idea reserved for the realm of science fiction. As artificial intelligence technologies become increasingly affordable, small businesses are finding that it can provide real benefits to their marketing efforts. A.I. marketing is here to stay.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

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