There’s no magic formula for becoming a consistently branded company. However, there are a few key things you can do to help ensure that your brand is always on point:
Define your brand
Before you can start being consistent with your branding, you need to know what your brand is all about.
- What are your core values?
- Why were you founded?
- What makes you unique?
Once you have a clear understanding of your brand, it will be much easier to stay true to it.
There are a few key steps you can take to help define your brand and be a consistently branded company:
a. Know your audience.
Who are you trying to reach? What are their needs and wants? What does your product or service offer that appeals to them? Knowing your audience is essential to crafting a message that resonates.
b. Do your research.
What does your competition look like? How do they position themselves in the marketplace? What unique selling points do you have that set you apart? Understanding the landscape will help you better define your own brand.
c. Define your mission and values.
What is your company’s mission? What core values do you want to communicate? Your mission and values should be at the heart of everything you do, from your marketing to your customer service.
d. Create a brand strategy.
Now that you know who you are, who your audience is, and what your competition looks like, it’s time to start putting together a plan. What goals do you want to achieve? How will you get there? What tactics will you use? A well-thought-out brand strategy will help you focus your efforts and make the most of your resources.
e. Bring it all to life with a strong visual identity.
Your visual identity is one of the most important aspects of your brand. It includes everything from your logo and color palette to your website design and social media presence. Make sure your visuals are consistent and on-brand to reinforce your message and create a cohesive experience for your audience.
By following these steps, you can start to define your brand and begin building a strong, recognizable identity in the marketplace.
2. Communicate your brand
Once you know what your brand is all about, make sure that everyone in your company knows it too. This means creating internal communications materials (like an employee brand guidebook) that outlines your brand guidelines and sharing them with everyone in your organization.
Your brand is more than just your logo or tagline. It’s the sum total of every interaction your company has with its employees, customers, and partners. Creating a strong, consistent brand requires careful planning and execution at every touchpoint.
Here are some tips on how to communicate your brand internally:
a. Define what your brand stands for.
The first step is to get everyone on the same page about what your brand represents. This means creating a clear, concise brand messaging platform that articulates who you are, what you do, and why you do it. This will serve as the foundation for all of your internal communications.
b. Train your employees on your brand.
Your employees are the face of your brand, so it’s crucial that they understand and buy into what it represents. This means providing them with training on your brand messaging and guidelines for how to represent the brand in their interactions with customers and partners.
c. Create internal communications that reinforce your brand.
Every piece of communication you send out to your employees should reinforce your brand messaging. This includes things like email newsletters, all-hands meetings, intranet postings and even office decor. Make sure everything aligned with your brand and reinforces the key messages you want to communicate.
d. Encourage employee feedback and input.
Your employees are a valuable source of insights into how well your brand is being communicated internally. Encourage them to provide feedback and suggestions on how you can improve. This will help you ensure that your internal communications strategies are on target and effective.
e. Measure and track the impact of your brand internally.
Finally, it’s important to measure the impact of your internal branding efforts. Track things like employee satisfaction, customer satisfaction, and even sales to see how well your brand is being received internally. This will help you fine-tune your strategies and ensure that you’re getting the most bang for your buck.
By following these tips, you can ensure that your brand is being communicated effectively internally. This will help create a strong, consistent brand that employees, customers and partners can all rally behind.
3. Be consistent
This one should be obvious, but it’s worth repeating be consistent with your branding! That means using the same colors, logo, fonts, and overall visuals across all of your marketing materials. Consistency will make it easier for people to recognize and remember your brand.
It can be difficult to maintain consistency with your company brand, especially if you have a lot of employees or are constantly changing your marketing strategy. However, there are a few key things you can do to help keep your brand consistent:
a. Establish clear guidelines for your brand. Make sure everyone in your company knows what your brand stands for and what you want it to communicate.
b. Use the same logo and branding across all of your marketing materials. This will help people recognize your company more easily.
c. Keep your message clear and concise. Don’t try to communicate too many things at once; focus on one or two key messages that you want to get across.
d. Be consistent in the way you interact with your customers. Make sure everyone in your company is providing the same level of customer service and representing your brand in the same way.
e. Review your branding regularly. As your company grows and changes, so should your brand. Make sure you stay up to date with the latest trends and adjust your branding accordingly.
New Target has an expert team that has successfully branded lots of companies that you know and nonprofits that you love. Become a consistently branded company. Contact us to get started.