A headless, or decoupled, CMS is a software and web development design that separates the site’s theme from the data. The theme of a website is typically referred to as the frontend (since that is what users see), and the administration and data portion of the site is the backend. Decoupled design opens up a world of possibilities, and Drupal, as one of the leading web development platforms, offers decoupled design to become the unifying client of an ecosystem home to multiple user interfaces. Here is everything you need to know about decoupled Drupal as your CMS.

decoupled drupal

Decoupled Drupal Methods

Progressively Decoupled

The progressively decoupled design has a JavaScript layer on the frontend that delivers some or all of the webpage’s elements. The backend is Drupal, but the frontend uses JavaScript to render dynamic online experiences. 

Fully Decoupled

A fully decoupled strategy separates the frontend and backend completely. Drupal is the data layer in the full separating, supplying content to JavaScript and other frontend layers. The frontend of the decoupled online experience communicates with the backend through APIs. APIs provide a flexible and smooth connection between them. 

Elements for an Omnichannel Digital Experience

Frontend Framework

The frontend framework of the website is in charge of supplying the website’s end-user-facing component. This is the part of the system that end-users see. 


The website’s CMS stores the data and content repository of the decoupled system that communicates with the frontend. 

Personalized Content Delivery

The decoupled design provides a lot of freedom when it comes to personalization. With a decoupled Drupal approach, the user experience can be adjusted for each individual user. 

Customer path mapping is also an important aspect of an omnichannel approach. It will be easier for you to push your consumers toward conversion if you can monitor their progress throughout their journey. 

Delivering Content to Multiple Devices

Using a decoupled CMS allows you to think about content in a more generalized way. Drupal as an API resource will enable you to display content on any device for any situation. 

For example, Drupal is able to power content that can be displayed on a kiosk app in an airport or museum. This means content can be updated or altered remotely so you can avoid having to go to the site for the update. 

A Drupal backend can even power a bus stop sign or respond to text messages; the frontend doesn’t even have to be a conventional web browser. 

Integration With Virtual Assistance 

Drupal comes with many APIs out of the box because of its API-first strategy. It acts as the frontend repository and supplies material to any virtual assistant, whether it is on a mobile or desktop device. Google Assistant, Alexa, and Siri are just a few of the many virtual assistants Drupal supports. 

Where Decoupled Drupal Thrives


Drupal is a great CMS for ecommerce websites because it allows business owners and developers to build intuitive product pages on their frontend of choice, resulting in a better user experience and more sales. 


Associations have to deliver information across several regions when trying to attract new members. Since all content comes from one Drupal backend, a decoupled Drupal approach provides great scope and flexibility for serving content in a variety of languages and locations, all while keeping the brand consistent. 


The Drupal backend provides excellent content writing experiences for marketers, allowing them to generate, publish, and edit content for all platforms. Marketers are also able to fully personalize content based on the demands of any given user through the appealing frontend technology. 

Your website will experience increases performance resulting in a pleasant user experience, ultimately facilitating more conversions for your company. 

A decoupled approach also allows for the creation of mobile apps and is also able to push content into interfaces like chatbots. 

Why Decoupled Drupal For Your Ecosystem Project?

  • Since developers have the freedom to work on the frontend and backend separately, they are able to save a lot of time. When you free up the developer’s time, they will have more time to focus on innovation. 
  • Using Drupal’s make once and publish everywhere strategy, you can fulfill the content demands of multiple areas, geographies, and platforms. 
  • Decoupled Drupal substantially increases speed and makes your website incredibly stable. 
  • Not only is the developer saving time, but also the whole organization will benefit from decoupled Drupal. Drupal saves time for content producers, editors, and marketers by allowing them to develop once and publish anywhere. 

New Target is a Drupal Agency 

New Target is a leading Drupal agency, and we have all the Drupal experience and engineers to design, build, or migrate your website to Drupal. Contact us to get started on your Drupal project today! 

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