Welcome to the New Target weekly roundup of industry headlines where we share with you all the latest news from the world of digital marketing that has piqued our interest. This week we’re sharing some articles on how to become a better marketer in 2022 and looking forward to seeing what we can expect next year in terms of marketing trends. 2021 was a quick one, which means 2022 may speed along just as quickly. The time to take the leap is now as we look to the future for innovation and new ideas.

digital marketing

How to effectively deliver the results of your work to clients

Providing SEO services to a client can be tough and not in the sense of the actual work, but in the sense of delivering results to the client that show the value in your work. Most of the time it requires educating your clients as you go through those results. There is a way to be able to communicate your results effectively while also getting the client to understand the work you’re doing and see its progress. This article points out some useful tips on how you can make modifications to the way you’re reporting and how to communicate with your client effectively for success. 

Listen Up: Social Audio Is Here to Stay … Or Is It?

This year there have been some new features that came to social media, like the metaverse for example. Clubhouse, a new audio platform that was also released this year, disrupted the internet for a hot second and then we saw social platforms start to release similar features. Audio has been talked about in marketing for a while now, but we hadn’t actually seen any big strides toward it until Clubhouse made its debut. But it seems like the light was shining on Clubhouse for a short period. It’s at a point where marketers aren’t sure whether or not these audio based platforms and features will stick around for the long run.

How to Start Using Social Media for Your Business in 2022

Social media will always be a place where people share their thoughts and opinions on various topics and aspects of their daily lives. A lot happens on social media and the way people use it has also evolved. Regardless, it’s an essential component of having a digital presence. But, you need the right approach if you’re looking for engagement. Whether you’ve had a social media profile on airplane mode or whether you are finally making the choice to start up a profile for social platforms, here are some helpful tips on how to use social media in 2022.

7 Marketing Predictions For 2022

Every year at the end of the year, someone writes an article for marketing predictions for the following year. Well, the problem with these articles is the fact that the “predictions” that are outlined have already been in progress. They are already something brands should be doing. Most of the time, brands are pretty conservative and don’t dare to think out of box or take action until someone else does it and then it starts to make traction. At that point, you’re not trendsetting or innovating, you’re just following the masses. For 2022, maybe that’s a goal for your business. Be more bold, take risks and make some moves. 

The Artist’s Way: 25th Anniversary Edition: Cameron, Julia

There comes a point in time where maybe you’re running dry on new ideas; a creative rut you may call it. But, the truth of the matter is, we all go through it at some point, whether you’re an artist, a web designer, a marketing guru or something else. This book will help you unlock your potential and get back in tune with your creative soul. Identify your roadblocks, understand them and find a way to overcome them with this guide. The author also shares exercises to help the reader through a sort of program and get back on track. With a 4.5 star rating and over 5,000 reviews, this book may be one to check out and place on your bookshelf in 2022.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

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