nt-logo-tagline-dark

Email marketing is a great way to reach out to your target audience and promote your product or service. And it’s still one of the most cost-effective ways to reach your target audience. With email, you can reach a large number of people with a relatively small investment. And, with some careful planning and execution, you can see a great return on your investment.

neon light in the shape of an envelope

There are a few things to keep in mind when planning your email marketing campaign

 

1. First, make sure your list is clean and up to date. There’s no point in sending emails to people who aren’t interested in what you have to say.

2. Keep your emails short and to the point. People are more likely to read and engage with shorter emails.

3. Make it personal. Email is a great way to build relationships with your customers. Use personalization techniques, such as using the recipient’s name in the subject line or body of the email, to make your message more engaging.

4. Use strong subject lines. Your subject line should be clear and concise, so that recipients know what your email is about at a glance.

5. Define your goals. What do you want to achieve with your email marketing campaign? Do you want to increase sales, drive traffic to your website, or build brand awareness? Once you know what you want to accomplish, you can develop a plan to make it happen.

6. Segment your list. Not all email recipients are created equal. You’ll get better results if you segment your list and send targeted messages to each group. Don’t send the same email to everyone on your list.

7. Keep it relevant. Your email recipients are more likely to engage with your message if it’s relevant to them. Make sure your content is targeted and tailored to your audience.

8. Timing is everything. The timing of your email can impact its effectiveness. Test different times and days of the week to find out when your messages are most likely to be opened and clicked.

9. Get creative. Email marketing doesn’t have to be boring. Get creative with your message and design to make your campaign stand out in recipients’ inboxes.

10. Test, test, test. Always test your email campaigns before you send them to your entire list. Test different subject lines, content, send times, and other variables to see what works best for your audience.

11. Use images sparingly. Too many images in an email can make it look cluttered and can actually decrease engagement.

12. Use A/B testing. Try out different subject lines, calls to action, or even different types of content to see what works best with your audience.

13. Keep your emails mobile friendly. With more and more people reading emails on their smartphones, it’s important to make sure your messages are optimized for mobile devices.

14. Include a call-to-action. Every email you send should have a specific goal in mind, and your call-to-action should be designed to help you achieve that goal.

15. Monitor your metrics. Keep an eye on your open and click-through rates to see how your emails are performing and make adjustments accordingly.

Email marketing is a great way to reach your target audience and achieve your business goals. With some careful planning and execution, you can create a successful campaign that will generate results. Just remember to keep your audience in mind with every message you send. Even if you are emailing thousands, the recipient should feel as if you are only speaking to him.

New Target can help you with your email campaign through data-driven personalization, the key to success in today’s connected world.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

Stay up to date with our insights by following us on Twitter, Facebook, and LinkedIn.