5 Tips for Marketing with an Email Newsletter

Creating an email newsletter can be a great way to market your business and stay in touch with customers. By regularly sending out newsletters featuring news, updates, promotions, and special offers, you can keep your brand top of mind and drive customer loyalty.

Additionally, compiling a mailing list of interested subscribers allows you to target your marketing efforts and ensure that your message is reaching the right audience.

email newsletter

Tips for Marketing with an Email Newsletter

1. Get a template

To get started, consider designing a catchy newsletter template using a tool like Klaviyo or MailChimp. These tools can be free to use or charge a modest fee depending on how many emails you send out and how often. Klaviyo is a powerful email marketing platform designed for ecommerce businesses. With Klaviyo, you can easily segment your audience and personalize your messaging to send targeted campaigns. Plus, its advanced analytics allow you to track the performance of your campaigns and make data-driven decisions for future marketing efforts.

2. Determine an ideal schedule

There is no one-size-fits-all schedule for an email newsletter. It depends on factors such as your industry, target audience, and the content you are sharing. However, it is generally recommended to send out emails consistently (whether that be weekly, biweekly, or monthly), so that subscribers know when to expect them and can look forward to them. It is also important to consider the time of day that you send out your emails, as this can affect open and click-through rates.

Testing different times and evaluating the results can help determine the best schedule for your specific newsletter. Additionally, paying attention to industry trends and major events can help ensure that your newsletters are timely and relevant. Overall, the goal should be to provide value to your subscribers and keep them engaged.

3. Gather your subscribers

One way to gather subscribers for an email newsletter is to promote it on your website or social media pages. You can also offer incentives for signing up, such as a discount or exclusive content. Additionally, you can reach out personally to individuals or businesses who may be interested in your newsletter and ask them to subscribe. Networking events and conferences can also be a great opportunity to promote your newsletter and gather subscribers. Finally, providing an easy way for people to subscribe, such as a visible sign-up form on your website or a simple process for subscribing via email, can help attract potential subscribers.

4. Gather engaging content

A marketing email newsletter can contain a variety of information, such as new product or service offerings, upcoming events or promotions, company news and updates, helpful industry tips and insights, and special offers or discounts. It is a valuable tool for keeping current and potential customers informed and engaged with your brand.

In order to be effective, a marketing email newsletter should have a clear and visually appealing design, personalized subject line and sender information, relevant content that speaks to the audience’s needs and interests, and strong calls to action. Additionally, following email marketing best practices (such as obtaining consent from recipients and including an easy way to unsubscribe) will help ensure the success of your campaigns.

5. Create a call to action

Additionally, it should have a clear call-to-action for the reader to take further action, such as signing up for a mailing list or making a purchase. A call to action, or CTA, is a statement or button that encourages a viewer to take immediate action, such as clicking on a link or making a purchase. 

Effective CTAs are clear and compelling, giving the viewer a specific action to take and a sense of urgency.  When used correctly, CTAs can lead to increased conversions and improved overall performance for a business or organization.

With a little planning and effort, an email newsletter can be a powerful tool in your marketing strategy.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital marketing, web design, and creative for brands you know and nonprofits you love.

Follow us to receive the latest digital insights:

SEO competitor analysis involves researching your competition to understand their target keywords, content strategy and backlinks, and applying the most successful elements of these tactics into your own SEO strategy....

This guide explores some effective email marketing strategies for 2024, offering insights and actionable tips to enhance your campaigns. Email marketing remains a cornerstone of successful digital marketing strategies.  9...

This article delves into the importance of color psychology in website design, exploring how colors can influence user behavior, enhance brand identity, and improve user experience. The role of color...

WordPress requires regular care to function optimally. This article delves into the importance of regular WordPress maintenance and the tasks that should be carried out from daily to annual intervals,...

Ready for more?

Subscribe to our newsletter to stay up to date on the latest web design trends, digital marketing approaches, ecommerce technologies, and industry-specific digital solutions.

Name