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Marketing automation gives you the power to put your routine marketing activities on autopilot, saving you valuable time, money and effort. Marketing automation is designed to help your campaigns run smoother, and there are a number of tools that can help you do so. Here are our top 3 recommendations for marketing automation platforms.

marketing automation

Best Marketing Automation Platforms 

HubSpot

HubSpot is a great solution if you are looking for a way to supercharge your sales and improve your customer service and marketing activities with automation.

Going beyond automating your business processes, HubSpot also integrates and optimizes different departments in one central location to streamline your entire business workflow. 

Your team won’t have to jump around software to get any information they need, and you are able to automate the data transfer process between teams.

With HubSpot, you can set up drip campaigns as simple or complex as you want with key features such as triggers, delays, dependencies, and more. 

And beyond email, automation can also apply to contact and client organization, lead qualification, team notifications, data management, and tons more. 

Each of your business workflows will benefit from HubSpot, and you will be excited to see how all the different parts of your marketing department and campaigns can work together. 

HubSpot has all the tools and features to add effective automation and improve the customer lifecycle no matter how complex your sales pipeline is. 

HubSpot offers many capabilities like emails, landing pages, live chat, and forms for unlimited users for free. You can also sign up for a free demo to test out their more advanced features. 

The Starter Suite is also extremely affordable, starting at $50 a month for two users and up to 1,000 contacts. However, this is only the starter version of the marketing hub, so you are a bit limited in automation capability.

There are two more heavy-duty plans that cost a bit more but remove any restrictions. The Professional package is $1,780 per month, starts with 2,000 contacts, and costs $250 to add contacts in 5,000 contact increments. 

Enterprise is $5,000 per month and starts with 10,000 contacts. Each additional 10,000 contacts only costs $100. 

Constant Contact 

These days, marketing isn’t happening on a single channel. Instead, it’s happening all across the internet across all devices, all at once.

There are tons of multichannel marketing automation solutions in the market, but Constant Contact is one of the easiest and best ways for a company to facilitate its email and social media efforts. 

Constant Contact features a unified dashboard that lets you push social posts and reply to messages on social platforms, all from the same place you set up automated emails and drip campaigns. 

You can easily schedule social posts for the month or quarter and then sync your messaging up with your email marketing campaigns. 

Constant Contact also has a customizable emailer that allows you to segment messaging based on what you know about each contact. 

Whether you gathered information about your list members manually or through Constant Contact’s custom form builder that captures it on your landing pages, you are able to set up email sequence tracks and triggers based on that information. 

Social messaging, posting and monitoring are available on every Constant Contact plan, but some of its most useful features are in the Plus plan. With the Plus plan, you can set up automated welcome and behavioral sequences and include dynamic content in your emails. 

The Plus plan starts at $45 a month for up to 500 subscribers. After that, the price scales upwards with the number of additional contacts you need. 

The standard email plan will cost you $20 a month for 500 contacts and will provide you with unified email and marketing without advanced automation. 

Pardot 

For a B2B business, your marketing efforts are directed at other companies, which means you have a unique set of marketing challenges, so you need a marketing automation tool that can handle the job.

Pardot helps B2B companies turn the relationships they build into revenue. With Pardot, you get a suite of tools perfectly designed for B2B needs to accommodate a buying process and handle more complex pipelines. 

Another bonus is that it is built around Salesforce, the world’s leading CRM. 

Pardot offers a wide range of features, including:

  • Lead generation and nurturing
  • Dynamic content
  • Prospect and lead scoring
  • Advanced segmentation
  • Landing page builder
  • Visual multipart automation creator
  • Lifecycle and funnel reporting
  • Campaign performance reporting
  • Lead activity tracking
  • Social media scheduling, profiling an analytics
  • Smart forms 

It is a bit pricier, so it’s a better solution for larger businesses. Their paid plans include four tiers:

  • Growth: $1,250 a month with up to 10,000 contacts and standard features.
  • Plus: $2,500 a month for up to 10,000 contacts with more automation and analytic capabilities.
  • Advanced: $4,000 a month for up to 10,000 contacts and all features and AI.
  • Premium: 15,000 a month for up to 75,000 contacts with supercharged features.

New Target Knows Marketing Automation

While HubSpot is our top recommendation as it is perfectly scalable, affordable, easy to use, and full of advanced automation features, New Target has extensive experience integrating and running many campaigns through a variety of platforms, including HubSpot, Constant Contact, Pardot, Mailchimp, Klaviyo and more. Our team will help you choose the best platforms for your needs to ensure you are getting the most out of them. 

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

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