There are a number of marketing terms that you should be familiar with if you want to be successful in this field. Some of the most common ones include:
- Conversion
Conversion simply refers to the act of converting a visitor into a paying customer. In online marketing, this usually happens through a process called a “lead capture” or “landing page” where the visitor is asked to input their contact information in exchange for something of value, like a free report or an eBook.
The purpose of conversion is to take someone who is interested in your product or service and turn them into a paying customer. However, conversion can also refer to other actions that you want your visitors to take, such as subscribing to your email list or following you on social media.
There are many different ways to increase your conversion rate, but some of the most common methods include optimizing your landing pages, creating compelling offers, and using effective call-to-actions.
- CSS – Cascading Style Sheets
CSS is the code that developers use to designate how a web page should be presented to visitors. CSS is a style sheet language used for describing the presentation of a document written in a markup language. A style sheet is a collection of rules that tells a web browser how to display a document written in HTML or XML.
CSS enables you to control the appearance of your documents by specifying certain properties of elements, such as font color, font size, and margin spacing. You can also use CSS to change the layout of your documents by positioning elements on the page using relative coordinates.
CSS is used to style all sorts of documents on the web, including web pages, email messages, and user interface elements like buttons and tabs. CSS is also used to style documents that are printed out, such as reports and brochures.
- DNS – Domain Name Servers
DNS is like the Internet’s version of a phone book, controlling your domain name’s website and email settings. When a user visits your website address, the DNS settings control which server to point them to.
Domain Name Servers (DNSs) are a system that allow Internet users to connect to websites by typing in an easy-to-remember domain name rather than a complicated series of numbers. DNS servers keep track of all the registered domain names and their corresponding IP addresses, so when you type in a website’s address, your computer can communicate with the DNS server and find the correct IP address to connect to. This process makes it easy for people to remember website addresses, and it also helps to ensure that websites are always accessible no matter what.
- Favicon
A favicon (short for “favorites icon”) is a small, 16×16 pixel graphic that is displayed next to the name of a website in a web browser’s address bar and bookmark list. The favicon is also used on the tabs of most browsers.
Most websites don’t have a favicon, but if you’re looking to add one to your own website, there are a few options. You can create your own favicon using an image editor like Photoshop or GIMP, or you can use a free online tool like Favicon.io.
Adding a favicon to your website is a great way to make it stand out from the crowd, and it’s a simple way to improve your brand’s visibility online.
- Hosting
The web servers are where your website files are housed, served, and maintained. A web server is a computer running web server software connected to the internet that allows visitors to access a website through an Internet-connected web browser or mobile device.
Website hosting is the service that keeps your website online. When you type in a web address (like Google.com) your computer communicates with a web server, which sends the requested pages back to your computer.
Website hosting services provide the space and bandwidth for websites on their servers, as well as providing DNS services, so that your site can be found by people typing in its web address. Most website hosting services offer a variety of plans, so you can find one that’s right for your needs and budget.