It’s easy to assume that English is the primary language of the web. It is the top language being used but its share is giving way to Chinese, Spanish and Arabic. Multilingual marketing on social media is a great opportunity to increase your influence.
Did you know that nearly half of all social media users are multilingual? That’s right – according to a study by We Are Social, 49 percent of social media users are using at least two languages on their platforms.
This is great news for businesses looking to expand their reach into new markets. By creating content in several languages and engaging in multilingual marketing, you can tap into a larger audience and grow your customer base.
But translating your content isn’t enough – you also need to ensure that it’s adapted for different cultures. For example, you may need to tweak the tone or style of your writing to make it more appealing to local readers.
For online retailers, the most crucial touchpoint when it comes to language is the shopping and checkout experience. If a consumer can’t understand it, they won’t buy it. Your online customers will avoid unfamiliar or un-translated purchases for fear of making a poorly informed decision. Translating can not only expand your universe, but it can also help save your sales.
If you’re not sure where to start, here are some tips for creating multilingual content:
Research your target market
Before you start creating content, it’s important to research your target market. This will help you understand the needs and wants of your audience and allow you to create content that resonates with them.
When conducting market research, be sure to consider factors such as language, culture, and demographics. This will give you a well-rounded view of your target audience and help you create more effective content.
Hire a professional translator
If you’re not multilingual yourself, it’s important to hire a professional translator who can accurately translate your content into different languages. This is vital to ensure that your message is conveyed correctly and doesn’t lose any meaning in translation.
When hiring a translator, be sure to look for someone who is familiar with your industry and target market. This will help them better understand your content and ensure that it’s accurately translated.
Adapt your content for different cultures
As mentioned above, it’s important to adapt your content for different cultures. What may be considered normal or acceptable in one culture may be offensive in another. For example, certain gestures or phrases that are common in the United States may not be well received in other parts of the world.
To avoid offending your audience, take the time to learn about the cultural norms of your target market. This will help you create content that is culturally sensitive and respectful.
Use visuals to supplement your text
When creating multilingual content, it’s important to use visuals to supplement your text. This is because visuals are often easier to understand than text, making them ideal for international audiences.
Consider using infographics, images, and videos in your content. These can help break up the text and make your content more visually appealing. Just be sure to include captions or subtitles in different languages so that everyone can understand your message.
Promote your multilingual marketing content on social media
Once you’ve created your multilingual content, it’s time to promote it on social media. This will help you reach a larger audience and increase your chances of converting leads into customers.
When promoting your content, be sure to use different language versions of your social media posts. This will ensure that everyone can understand your message, regardless of their native language.
As more and more businesses start expanding into new markets, the need for multilingual content will continue to grow. By following the tips mentioned above, you can create multilingual marketing content that resonates with international audiences and helps you achieve your business goals.