You’ll need to consider more than just your on-page SEO strategy if you want your website to rank on Google and improve the organic traffic to your website. One of the key components of an effective SEO plan is off-page SEO. Today we will discuss what that is, why it’s important, seven great off-page SEO tactics, and some other important things to remember.

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What is Off-page SEO?

Off-page SEO, often also called off-site SEO, is the process of optimizing your website’s ranking through methods that are not directly under your control. This includes activities like link building, social media marketing, and content marketing. By implementing a comprehensive off-page SEO strategy, you can improve your website’s ranking and visibility in search engines.

Why is it Important?

One of the main reasons why off-page SEO is so important is because it helps you to build up your website’s authority. For example, when other websites link to your site, it signals to search engines that your site is trustworthy and relevant. Therefore, the more links you have pointing back to your site, the higher your site will rank in search engine results pages (SERPs).

Off-page SEO Tactics

There are many different methods you can use for off-page SEO, but the most common ones are link building, social media marketing, and content marketing. Let’s dive into what these look like and other off-page SEO tactics to increase your rankings and drive traffic to your site.

Link Building

Link building is an important process that involves acquiring links from other websites. This can be done through various methods, such as guest blogging, link swapping, and directory submission. The main goal of link building is to increase the number of high-quality links pointing to your site to increase website traffic and credibility.

Social Media Marketing

Social media marketing is the process of using social media platforms, such as Facebook and Twitter to promote your website. This is done by sharing links to your website’s content or creating informative blog posts that link back to your site.

Content Marketing

Content marketing involves creating, distributing, and promoting high-quality content that is relevant to your target audience. This can be done through various means, such as blog posts, infographics, and eBooks. With content marketing, you strive to attract attention and build up your website’s reputation as a source of valuable information.

Blog Commenting

Blog comments are a great off-page SEO strategy that improves your website’s SERP ranking and organic traffic.

Give your insights on topics and draw attention to yourself, but avoid using your comment signature. Instead, make your brand’s appearance relevant by mentioning it within the body of your comment.

Brand Building

Google rewards good brands. So, brand-building efforts should be a crucial component of your overall SEO and marketing plan as well as your off-page SEO methodology. Building your online authority is the key to everything for users and search engines.


Long considered separate marketing disciplines, PR and SEO have recently merged as the distinctions between them have become hazier.

Given that it is the ideal technique to get authority links at scale, digital PR is currently the go-to link-building strategy for many SEO strategists. An engaging story and the associated linkable assets can be promoted via PR strategies, and the result could be more links for your website.


Forums can significantly improve your marketing mix when used as a part of a more all-encompassing plan. Instead of using forums to create links, approach the platform differently. Consider using forums as a means to participate directly in discussions that are relevant to your area of expertise, establish oneself as an expert, and quickly become recognized as a specialist or expert.

Other things to remember

Don’t abandon on-page SEO

Off-page SEO is a complex and time-consuming process, but it is essential for any website that wants to rank highly on SERPs. By using the methods described above, you can improve your site’s ranking and visibility. However, it is important to note that off-page SEO is just one part of a comprehensive SEO strategy. Its also important to focus on on-page SEO factors, such as website design and content, to ensure that your website is well optimized for search engines.

Track your progress

Tracking your progress is essential to ensure that your off-page SEO efforts are paying off. There are tons of different tools and techniques you can use to track your progress and ensure that your off-page SEO efforts are paying off. Some of our favorite tools include ahrefs, Google Analytics, and Moz. These tools will help you to track your traffic, backlinks, and other important metrics. By tracking your progress, you can identify areas where you need to improve your strategy and make changes accordingly.

It is also important to note that off-page SEO is an ongoing process. You need to continuously work on building links and promoting your website if you want to maintain a high ranking. This can be a daunting task, but it is essential if you want your website to be successful.


Off-page SEO is a critical element of any comprehensive SEO strategy. By using the methods mentioned above, you can significantly improve your site’s ranking and visibility. However, it is important to remember that off-page SEO is just one part of a larger marketing strategy. If you want to achieve the best results, it is important to implement a holistic SEO strategy that covers all aspects of search engine optimization.

Here at New Target, we are an SEO company that brings together marketing experts that help your organization thrive. Contact us today!

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