There are a number of things that make LinkedIn unique compared to other social networking platforms. For one, LinkedIn is focused specifically on business networking, which allows users to connect with other professionals in their field, build valuable relationships, and share information about their careers and businesses.

LinkedIn also offers a variety of features and tools that can be used by businesses to find and connect with potential customers and clients. LinkedIn provides a platform for businesses to create and share content, which can be used to promote their products and services.

LinkedIn advertising has proven to be very effective in connecting businesses with key decision makers in their industry and improving awareness and sales.

linkedin advertising

LinkedIn Advertising Tips

Use LinkedIn groups to connect with potential customers and clients. There are many groups on LinkedIn that are relevant to your industry or niche. Joining and participating in these groups can help you build relationships with potential customers and clients.

Use LinkedIn to share content. LinkedIn is a great platform for sharing articles, blog posts, infographics, and other types of content. When you share high-quality content, it can help you build trust and credibility with potential customers and clients.

Use LinkedIn to connect with influencers. Influencers are people who have a large following on LinkedIn. Connecting with influencers can help you build relationships and reach more potential customers and clients.

Target Ads on LinkedIn

You can target your ads on LinkedIn to reach a specific audience. You can target by location, job title, company size, or other factors. You can also use LinkedIn’s advanced targeting options to narrow your audience even further.

LinkedIn has two main ad products: Sponsored InMail and Sponsored Content.

With Sponsored InMail, you can send targeted messages directly to LinkedIn members’ inboxes. This is a great way to reach out to your target audience and get your message in front of them.

With Sponsored Content, you can create ads that will appear in the LinkedIn feed. These ads can be targeted to specific LinkedIn members based on their interests and profile information.

Both of these ad products can be effective in reaching your target audience on LinkedIn. However, you’ll need to consider your goals and objectives when choosing which ad product to use.

If you’re looking to generate leads or sales on LinkedIn, then Sponsored InMail may be a better option for you. This is because you can include a call-to-action in your message, and LinkedIn members can easily click through to your website or landing page.

If you’re looking to build brand awareness or drive traffic to your website, then Sponsored Content may be a better option for you. This is because your ad will be seen by a wider audience on LinkedIn, and you won’t have to worry about including a call-to-action in your ad.

No matter which ad product you choose, you’ll need to create compelling copy and offer something of value to your target audience. If you can do this, then you’ll be well on your way to success with your LinkedIn marketing campaign.

Track Your Results

LinkedIn provides detailed reports on how your ads are performing. This allows you to see what’s working and what’s not so you can adjust your campaigns accordingly.

Fortunately, LinkedIn provides a number of ways to track your ad performance.

To view your ad stats, simply log into your LinkedIn account and click on the “Ads” tab. From there, you’ll be taken to the “Campaign Manager” page, where you can view all of your active and past campaigns.

To view detailed statistics for a particular campaign, simply click on the campaign name. You’ll then be taken to the “Campaign Statistics” page, which contains a wealth of information about your campaign.

At the top of the “Campaign Statistics” page, you’ll see a summary of your campaign’s performance. This includes information such as impressions, clicks, and conversion rate.

Below the summary, you’ll see a graph that displays your campaign’s performance over time. This is a great way to spot trends in your campaign’s effectiveness.

Finally, at the bottom of the “Campaign Statistics” page, you’ll find a table that breaks down your campaign’s performance by day. This table includes information such as impressions, clicks, and conversion rate for each day.

As you can see, LinkedIn provides a wealth of information about your ad campaigns. By reviewing this information on a regular basis, you can make adjustments to your campaigns to improve their effectiveness.


LinkedIn is a powerful marketing tool that can help you reach potential customers and clients. By using LinkedIn advertising, you can connect with people in your industry, share content, and even market your business. Follow these tips and see the results for yourself.

The New Target team has been successful in helping our clients make an impact through LinkedIn, reach out today for a free consultation.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.
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