Selling high-end skincare products to a global audience in a competitive market requires a clear understanding of consumers’ digital usage across devices and platforms. Control Corrective Skincare Systems was founded over 20 years ago by a pioneering aesthetician and is a company native to Southern California. The company chose New Target to help grow their digital reach and ultimately, their business. With audiences ranging in age and skincare acumen, this is no small feat and included evaluation and reimagining of digital strategy, technology, and overall process.
Featured in magazines and a favorite of celebrities, Control Corrective advanced treatments are sold online and at salons and spas. Upon starting work with Control Corrective, it became clear that their technological solution was holding them back and limiting their growth. New Target recommended Magento as a new, flexible ecommerce solution that allowed for an expanded digital strategy.
Building Control Corrective’s new ecommerce hub in Magento 2.0 allowed New Target to implement new digital features, control the customer experience from initiation to completion, enhance the overall user experience across the website, and rethink audience interaction across Control Corrective’s entire digital ecosystem.
In evaluating the user experience for different audience types, New Target worked with Control Corrective’s team to ensure that each audience type has a unique experience that is tailored to the needs of their user group. From differing content and navigations to enhanced functionality for user dashboards and educational opportunities, the Control Corrective website has something for all user types.
One of the new features on the site is the Find a Professional tool, which allows visitors to find salons/spas that carry Control Corrective products. This feature not only provides value to the customer but also to the professional aesthetician by promoting their salon/spa as well as allowing them to be recognized by Control Corrective.
Control Corrective’s founder was one of the first in the country to open skincare clinics in multiple locations, so she understands the value of a positive customer experience. This is something that remains a focus of both Control Corrective and New Target. The new website serves as a haven of sorts where consumers can find information on curative products. The website allows for a customized user experience through checkout and beyond. New user-friendly functionality has been added as well to allow for batch ordering, reordering, additional payment options, and more.
The benefits are not confined to users. They also help the Control Corrective staff operate efficiently when it comes to marketing, accounting, and shipping/fulfillment through various integrations including (but not limited to):
As an expanding brand, Control Corrective’s new ecommerce hub in Magento is an empowering solution that removes technical limitations to expansion and strategy.
If you’re looking to build an ecommerce store or migrate to the Magento platform, New Target can help enhance your website for an optimal online shopping experience. Contact us, and we’ll provide you with a free consultation for your next project.