Is your web site producing results?
If you’re like many companies, you’ve dabbled in online marketing or are thinking about how you could be driving more traffic to your web site. Maybe you’ve tried pay-per-click advertising or search engine optimization (SEO) to improve your position in Google. Maybe you’ve started blogging or tweeting, or have created a Facebook page for your organization or company. While these various approaches each can produce results, many people ask whether their time and money are being spent effectively.
We recommend a strategy that integrates these various marketing approaches and focuses on achieving measurable results. This process includes increasing exposure to the right audience, evaluating the effectiveness of your web site or advertising to move people to take the desired actions and then measuring those results or conversions.
Converting site visitors can mean different things to different organizations. Maybe it’s registering for an event; Subscribing to an email list; purchasing a product; calling to speak with your sales rep. Whatever it means to you, the better qualified the site visitor, coupled with a clear call to action on your site, the more likely you are to achieve that conversion. This practice applies not only to search engine traffic, but also to the many other facets of marketing your organization, product, event or message.
If you’re ready to leverage web marketing to produce results for your organization, contact your New Target account manager or Carlo Ross at 703-548-3433.