More companies are using marketing videos to showcase their goods and services because their customers are searching for helpful short-form content. Here are six types of videos that you should consider using.

marketing videos

What types of marketing videos should you consider using on your website? That will depend on what message you want to convey about your business or products/services.

  1. Company introduction video

This type of marketing video will tell your company’s story. If you want to include some stats about your company, even better. This is great for social media because it can tell people who you are in an entertaining way. It also might be good to share on your company website if you’d like new visitors to get to know your company before they explore the rest of your website.

These marketing videos include product overviews, your company mission statements, and anything else that highlights who you are as a company.

  1. Product/service introduction video

This type of marketing video is great for your website and then for sharing on your social media channels like Facebook, Instagram, and YouTube. It’s a commercial for your product or service without the cost of producing and airing a video. And, it’s going to be shown where your natural views are “living,” on social media channels.

As far as costs, it’s pretty easy to make these videos given that you know why your product or service is great and why people need it!

  1. Company Culture video

This type of marketing video lets people know what it’s like working at your company.

Since company culture videos are more targeted toward one specific audience (potential employees), they might not get as much traffic from strangers trying to learn more about your company. But the company culture video could also be worth putting on your website and social media so that your company appears more transparent and welcoming. Your relationship with your current customers will benefit from knowing more about you and your people.

And, as difficult as it is to find employees these days this could really help.

  1. Testimonial Marketing Videos

This marketing video will help existing clients and customers tell their story about what you do and how it has impacted them. If you’re looking for marketing videos that aren’t too expensive, these would probably be the ones to make because they don’t require much more than an interview with one person.

Video testimonials work because today’s consumers trust the opinions of other people over those brandished by companies themselves.

  1. How-To Videos

People love learning new things, especially when it comes to DIY projects or how to do something they’re not familiar with. How-to videos are perfect for giving viewers the information they need without them having to read long articles. Plus, they’re a great way to show off your expertise!

How-to videos provide three primary benefits:

It is often the case that viewers may not understand everything they see on screen; if this happens, they will Google relevant terms and look up tutorials on their own. This provides you, the creator of the video, with an opportunity to create more videos.

Viewers can take notes or save useful links for future reference, which in turn provides you with feedback on what your viewers are looking for.

How-to videos provide a way for people who are unable to complete certain tasks themselves learn how to do so without having to ask someone else for help – no matter where they live or what language they speak.

  1. Event Videos

If you host events or webinars, recording them and posting them on your website is a great way to get more people involved in what you are doing. You can also use event videos as a way to promote upcoming events and generate interest in participating.

Make the video as personal as possible. Make it about your attendees, not about yourselves. Market your event as if you were talking to them face-to-face! Where will the event be held? What time does it start? Be clear and concise! 

Keep in mind that most viewers will watch just a few seconds before deciding if they want to watch more of the video. Make a good first impression by catching their attention right away!

Short and sweet is how it’s done! Don’t make people wait too long before they get what they came for, show them some highlights from your event in an engaging short video. Keep it under two minutes.

If there was a funny or notable moment during the event, consider sharing it on social media or adding a creative hashtag to make it go viral. This could attract even more attendees at future events.

What Is Your Goal?

Which type of marketing video is best for you? It really depends on what you’re trying to achieve. If you want to increase conversions, then product or service videos are a good place to start. If you’re looking to build trust with potential buyers, testimonial videos are the way to go. And if you want to get more people involved in your events or webinars, event videos are the perfect option.

No matter which type of video you choose, make sure that it’s as high quality as you can reasonably afford and provides valuable information. The better the information in the video, the more likely it is that viewers will stick around until the end.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.
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