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It’s no secret that people are impatient. We want things done fast, and we don’t like to wait. This is especially true when it comes to the internet. We expect websites to load quickly, and if they don’t, we’ll move on to the next one without a second thought. Website speed is key in 2022.

This means that if your website speed is slow, you’re likely losing potential customers. No one wants to wait around for a website to load, especially if there are other options available. In fact, studies have shown that even a one-second delay in page loading time can result in a 7% drop in conversions.

Also, one of the most important factors in determining your website’s search engine ranking is website speed and Google will punish your ranking if you aren’t fast enough.

website speed

Website Speed Solutions

There are a few different things you can do to speed up your site and improve your search engine ranking. First, make sure that you’re using a good hosting provider. A bad host can drag down your whole website, and that includes your search engine ranking.

So, if you’re looking to make sales, it’s important that you have a fast website. A fast website speed will not only improve your conversion rate, but also will help improve your ranking in search engines.

  1. Use a content delivery network (CDN)

A CDN is a system of distributed servers that deliver webpages and other web content to users based on their geographic location. The closer the CDN server is to the user geographically, the faster the content will load. By using a CDN, you can ensure that your website’s content is delivered quickly, no matter where in the world your visitors are located.

If you’re looking to make sales and improve your search engine ranking, make sure you have a fast website by using a CDN.

  1. Optimize your images to increase website speed

Unoptimized images can often be responsible for a significant amount of wasted bandwidth and loading time. By compressing your images and ensuring that they are the correct size for the web page on which they will appear, you can decrease loading times dramatically. Another way is to choose the right file format for the image. For example, JPEGs are best for photos, while PNGs or GIFs are better for images with fewer colors.

  1. Minimize HTTP requests

An HTTP request is made every time a browser fetches a file from a server. The more files your webpage has to fetch, the longer it will take to load. You can reduce the number of HTTP requests by using CSS sprites and by minifying your code.

  1. Put CSS at the top and JS at the bottom

By putting your CSS code in the head section of your HTML document, you can ensure that your page will begin loading progressively. Placing your JS code at the bottom of the page will ensure that the rest of the page loads first, before any JavaScript is executed.

  1. Use a CSS spritesheet

A CSS spritesheet is a single image file that contains all of the images used on a webpage. By using a CSS spritesheet, you can reduce the number of HTTP requests made and thus decrease loading time.

  1. Reduce the number of plugins

Too many plugins can slow down your website by causing additional HTTP requests and by adding to the overall code size of your page. Choose your plugins carefully and only use those that are absolutely necessary.

  1. Use a faster theme

Some themes are better optimized for speed than others. If speed is a priority, choose a theme that is lightweight and well-coded.

  1. Optimize your home page

Your home page is typically the most visited page on your website, so it is important to make sure that it is optimized for speed. Some things you can do to optimize your home page include minimizing HTTP requests, using a CSS spritesheet, and reducing the number of plugins.

  1. Minify your code

Minifying your code means removing all unnecessary characters such as whitespace, from your HTML, CSS, and JavaScript files. This can reduce file size and decrease loading time.

  1. Use a caching plugin

A caching plugin stores a static copy of your webpage in the browser’s cache, which allows the page to load faster on subsequent visits.

If you could use some help in getting your website to the speed you want and your customers demand, give us a shout.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

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