Funnel marketing is a process of converting potential customers into leads and then into paying customers. The goal of funnel marketing is to move customers through the sales process from awareness to purchase.
A typical funnel marketing strategy will include a mix of content marketing, SEO, lead generation, and conversion optimization tactics. The aim is to attract the right kind of traffic to your website and then convert those visitors into leads or customers.
Content Marketing
Content marketing is a key part of funnel marketing. Creating helpful, informative blog posts and other types of content can help attract the right kind of traffic to your website.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to your business, content marketing can be used to:
- Attract attention from new customers and prospects.
- Engage and build relationships with existing customers.
- Drive traffic to your website or blog.
- Increase leads and sales.
- Enhance your brand’s reputation and visibility.
Content marketing is an effective way to connect with your audience, build trust, and establish your brand as a thought leader in your industry. When done right, it can be a powerful tool to drive business growth.
Once you have an audience, you can then use lead generation tactics like gated content and opt-in forms to capture leads.
Gated Content
The value of gated content is that it allows you to control the flow of information to your audience. By requiring registration or some other form of contact before allowing access to your content, you can ensure that only those who are truly interested in what you have to say will be able to see it. This helps to weed out tire-kickers and casual browsers, leaving you with a more targeted and engaged audience.
Gated content can also be used to generate leads for your business. By requiring contact information from those who want to view your content, you can quickly build up a database of potential customers or clients. You can then use this information for marketing and sales purposes, such as sending targeted emails or giving them a call.
Conversion Optimization
Once you have leads, you need to convert them into customers. This is where conversion optimization comes in. Testing different elements on your website can help you increase the percentage of leads that convert into paying customers.
Conversion optimization is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter.
There are many factors that can affect conversion rates, such as the design of the website, the quality of the product or service being offered, and the way in which the offer is presented.
Conversion optimization is a complex and ever-evolving field, but there are a few basic principles that all businesses can follow to improve their chances of success:
- Make sure your website is designed for conversions.
- Test different versions of your website to see what works best.
- Use persuasive copy and strong calls to action.
- Make it easy for visitors to take the desired action.
By following these basic principles, you can increase your website’s conversion rate and improve your bottom line.
Funnel marketing is a process that takes time and effort, but it can be very effective in growing your business. By attracting the right kind of traffic and then converting those visitors into leads and customers, you can drive significant growth for your business.
The New Target team has lots of experience helping business and nonprofits fill their funnels and convert, contact us and let’s talk.