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Welcome to the New Target weekly roundup of industry headlines where we share with you all the latest news that has piqued our interest. This week we share some tips on SEO, artificial intelligence and more. We even have some really cool websites to share with you all that could spark some creativity for your own domain. We also have a book about development, but it’s not your typical book. Read more to find out.

digital marketing

Good SEO vs Great SEO: Experts Share 6 Key Differences

There’s good SEO and then there’s great SEO. You may be satisfied with good SEO for now, but when you’re in a competitive market, you definitely have to go above and beyond to crush the competition. Every little bit helps. But how do you know what separates good from great? Well, truth be told is, you put in the hard work. For example, not many people like doing backlink research and spending the time to reach out to web owners to get a link to their website. But, at the end of the day, it’s the tedious work that can put us at an advantage. It also comes down to really understanding how search engines work as well. But enough from us, read it for yourself.

AI copywriting isn’t a threat, it’s an advantage

Seems like AI is finally starting to stick a little bit and it may be a very helpful solution for businesses that may not have all the resources they need. AI is a great way to create additional content for your website or for others without spending hours for a human to write it. We’re currently testing an AI content writing tool to see if people could actually tell the difference. There is a perception that AI will end up taking our jobs from us, but whatever happened to work smarter not harder? AI doesn’t have to be a threat to anyone’s job. AI can be a part of your martech toolbox, you just have to give it a chance. You never know, the results may impress you.

End-of-Year Showcase 2021 — the Winners | Elementor

We’ve built quite a few Elementor websites last year and so it’s only natural for us to be curious to see whose website got elected as a winner for 2021. We may not be on this list, but it’s always a great idea to see what others are doing and how they are innovating their designs. Take a look at the top 10 websites of the year that were built using Elementor. Maybe you’ll even get some cool ideas for your next website redesign or an idea for a potential client site. But all in all, remember to think outside the box and always keep the user in mind.

Community Is In: How to Create Brand Advocacy Among Gen Z And Millennials

Communities connect people and encourage them to share their own experiences and stories with one another. Today, communities seem to have been an essential part of surviving the pandemic that has taken over the world. It’s no wonder brands like Peloton have spiked in popularity in recent years. Something communities have in common is transparency and authenticity. Without those elements do you actually have a community? See how communities can help create brand advocacy and loyalty among consumers.

The Unicorn Project Hardcover 

In a developer’s world, there’s never enough time to get everything done. Projects may get pushed back due to several factors and it’s hard to get into a new process when you’re used to your own ways. So how do you get your development team to work more productively? This book dives into that, but in a fun and adventurous way. Take a leap into the fictional world of a character dealing with real life scenarios that are all too common. Although the story told is not real, you’ll feel like you’re part of the team and maybe you’ll leave with some great tips and a newfound inspiration for the work that you do.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.

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