Welcome to the New Target weekly roundup of industry headlines where we share with you all the latest news that has piqued our interest. This week we picked some tech-related articles for you all. We are talking about loyalty programs, tech history, WordPress plugins, and SMS marketing. We’ve also recently seen how the masses can sway popular opinion, which is why the book this week is about crowd mentality and how it affects people’s decisions anywhere from beliefs to purchasing decisions. Enjoy!

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Advanced Audience Segmentation: The New Way for Loyalty Programs

Loyalty programs are a great way to incentivize your returning customers, but it requires more than just sending them a discount code here and there. For a loyalty program to be effective, it must be unique and should be personalized to your customers based on behavior and data you’ve collected. That’s where the power of audience segmentation comes into play. This will allow you to create tiered programs, personalize content and rewards, and increase your retention rates. Learn more about how to create an effective loyalty program.

The Chip That Changed the World

The 50th anniversary of the Intel 4004 microprocessor is here. Ever since it was first created, microprocessors have evolved and computer power has definitely come a long way. Computers have since gotten smaller, thinner, faster, and use less power. It has led the way for innovation which resulted in smartphones, smart TVs, virtual assistants, and more. Learn more about the history of microprocessors and how it influenced the future of technology.

Rank Math SEO Launches a Content AI Feature

As a digital agency, we use Rank Math as our SEO plugin of choice for our clients who have WordPress websites. It has a lot of great features and additional reporting overall and on a page-by-page basis. Very recently, Rank Math got a major update and now incorporates a content AI feature to help with content writing for SEO. The AI computes recommendations for content based on the current top-ranking content in search engines for specific keywords. It’s still new and the Rank Math team is figuring out the pricing model, but it seems like a nice feature that can give you a competitive advantage. 

How Ecommerce Brands Can Solve the Challenges of iOS 15 with SMS Marketing

The latest Apple iOS update is here and people are not loving it. In fact, it’s affected email marketing and it will be more difficult to get accurate data from those efforts. Users will now have the option to be more anonymous than ever before due to GDPR. But, maybe this is a great opportunity to finally try out some SMS marketing. If used strategically, it may be a nice alternative to email and could potentially have higher engagement rates. See how SMS marketing can help drive sales for your ecommerce store.

Extraordinary Popular Delusions and the Madness of Crowds

This book was initially published in 1841 and still holds up in today’s era as it has to do with the phenomenon of crowd mentality and how it affects people’s decisions. This book takes us through historical events where crowd mentality affected the outcome of events. From alchemy to witch hunts, these are prime examples of how the masses can influence your thoughts. As trends become popular and influencers stand by a certain set of ideals, the masses will follow and could cause delusions, hysteria, or a positive movement for change. Either way, if you’re one to go with the unpopular opinion, it can be difficult to be heard. Maybe it’s just a matter of playing the game. 

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