Welcome to the New Target weekly roundup of industry headlines where we share with you all the latest news that has piqued our interest. Today, we share tech-related articles focusing on user experience, advertising, and user tracking. With so many changes coming this year in the tech world, it’s our duty to keep all of you informed about what’s coming, what to expect, and how it may affect your business.
As Amazon increases its advertising investments, Google made a move to partner with Shopify, giving merchants the ability to reach customers through Google’s products. Google’s ad business continues to be affected by Amazon’s ad platform and this news is a way to stay competitive in the ad business. So we can expect to see updated features for Google shopping campaigns and its integrations.
Some may not prioritize accessibility when designing a website, but in reality it’s becoming more and more essential as user experience is being prioritized by users and search engines like Google. Making your website accessible for people with impairments or disabilities is important because want to ensure everyone is able to use your website. Ultimately, it benefits everyone when your website is designed to be accessible. When looking to make your website accessible to all, there are four areas you should focus on.
With cookies going away, marketers are turning to progressive profiling to collect first-party customer data. While progressive profiling is a technique to gain additional information, it wasn’t something that was being implemented as much as it could have been. But we can expect that to change going forward. This post will walk you through what you need to know about progressive profiling and how to use it in your campaigns.
As it turns out, humans waste about 500 years per day on CAPTCHA just to prove we are human. There has to be an easier way to prove our humanity. It seems as though CAPTCHA has been around for such a long time and there has got to be a better way. There’s a push to get rid of them and finally incorporate something more efficient. This article goes into why we should get rid of CAPTCHAs and includes an explanation of an alternate solution.
When we make decisions, there are various outside factors that can influence our choices. The day of the week, whether we slept well, the color of someone’s shirt, or even the weather. These are all examples of “noise” that most people and/or organizations don’t pay attention to, but they do affect our decision-making. This book explains why we let these noises influence our judgments and what we can do to factor in those noises and make better decisions. Ultimately, it’s an explanation of a very interesting problem that arises in decision-making.