If you have received a communication from New Target in the past few weeks you may have noticed a square block somewhere in the communication akin to a cube with a digital snowstorm inside. What’s that? Well, it’s a QR Code and they are being used by companies, including New Target, to bridge the gap between the digital and physical worlds.

For anyone with a smart phone you may have already used a QR Code to connect with a company or person while on the move. For others, you’re a download away from a new era of mobile connectivity. Simply use your smart phone to download any number of free QR Code reader applications. Then, use the app to scan a print ad’s QR Code to be connected to a web site that has more information on a product or service.

New Target is using QR Codes in two ways. In our print advertising we’re including a QR Code that directs print ad viewers to our homepage providing more detailed information and giving ad viewers a way to recall us later via their browser history. In our proposals we’re including a QR Code that launches a smart phone’s dialer and calls New Target giving clients 2-click access to New Target.

Watch our site for more information on mobile tagging and for more information on mobile app projects that are currently in development.

And to learn more about QR Codes visit http://en.wikipedia.org/wiki/QR_Code.

To speak with New Target about QR Codes or any other marketing or mobile related Web technologies call us by scanning this QR Code with your mobile phone.

With offices in Washington, D.C. and Los Angeles, Ca., New Target provides digital strategy, digital marketing, web design, web development, branding, website hosting, and creative services for prominent nonprofits, companies, and government.