The words on your website are important, but so are the way they look. 

Typography is the design of your text on your website pages, and when developing a website, it must not be overlooked. The impact is way more significant than you may think; the text on your website should convey the purpose and message of your brand to your users; it essentially is an extension of your brand image, so it is crucial to pick the right font and typography design. For example, a fun, colorful font will be effective for an online retailer targeting teens but not so much for a professional IT firm.

Typography impacts users’ perception and experience and can even go so far as to affect their mood. The typography design in your website design strategy can make or break your website, so let’s look at some typography design best practices.


Having too many fonts across your website can become very overwhelming to your users. Your users can become distracted by the business and variety of fonts which will hurt your website’s performance. Choosing between two and four fonts with careful consideration is ideal for keeping your message clear.


The way the text on your website is aligned dictates how the reader will look through your page. You must structure your text to support the flow and ideas of your content. The better-aligned text makes your content easier to read and follow to ensure your users get the most out of your website.


Your users’ experience is also largely dependent on the size of your text. Most people sit about 20 inches away from their computer screen, so this must be kept in mind when developing your typography design. The text must be large enough and legible to allow the reader to read your content clearly. If a user has to zoom in to read content, they may click out or have an overall negative experience with your site.

You must also consider word spacing in your typography design. For example, if words are too close together, they will be hard to distinguish and read, which nobody wants. On the other hand, if they are too far apart, the content will appear too long to read, which could steer readers away.


Instead of changing fonts, adding weight to important words or keywords is a great way to attract your readers’ attention. Changing the weight of different words throughout your website can enhance readability and make for a neater and cleaner website.

Use Color Sparingly

Too many colors across your webpage will confuse and distract your reader. Instead, use color when you want to attract your user to a specific area of your page.


Although Google offers a lot of web-safe fonts available for free download, you must be aware that not all fonts display well or the same across different browsers. Therefore, website developers have to check that the website and the typography display well across different browsers and smaller mobile screens.

At New Target, we design compelling websites and place huge importance on typography to create beautiful, functional websites. Contact us and let us do it for you!

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital strategy, digital marketing, web design, and creative for brands you know and nonprofits you love.
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