Digital PR

Traditional PR focuses on managing your reputation through press coverage, events, and media relationships. Digital PR takes those goals online – securing backlinks, influencer mentions, online reviews, and now AI-driven visibility. A traditional PR firm might work to get you quoted in national media – Digital PR will take it further by making sure that media quote is structured so it gets picked up in a featured snippet or an AI chat answer. Think of Digital PR as PR evolved for the AI age, ensuring your brand narrative is consistent across news articles, social media, AI search engines and AI answers.

AI-driven search is where your audience is headed fast, very fast. Millions of people are now turning to AI tools to answer questions they used to ask Google. If someone asks an AI, “What does [Your Organization] do?” or “Who is the best provider of [Your Service]?”, you want to be sure that the answer includes your brand, and is accurate and favorable. Without proactive effort, that will not happen. AI might omit you or rely on sketchy, outdated info. AI Search is unfolding as a high-stakes, winner-takes-all scenario. 

We use a combination of technical and non-technical strategies and tactics to identify the common questions people ask about your industry, products, or services – the kind of brand research that triggers AI summaries or featured snippets. By covering both on-site and off-site angles, we maximize the chances that the AI’s one answer is your answer. And, yes, this often dovetails with traditional PR, SEO, SEM and other digital best practices, so you get all the benefits by augmenting your other investments.

Absolutely. A key part of our service is monitoring and correcting mistaken information. When we onboard you, one of the first things we do is run comprehensive searches and AI queries about your brand and related topics. Depending on where that misinformation lives, we have a few tools to act with. If it’s on a third-party site, say, a decades-old press release or a user-generated content site, we reach out to the publisher to request an update or retraction. Or sometimes we publish fresh content elsewhere to set the record straight and outrank the old info. Over time, our proactive approach means fewer surprises by continuously curating your digital footprint and reduce the odds of new misinformation cropping up.

It will absolutely help drive tangible results. While a lot of what we do is about ensuring accuracy and presence there’s a strong marketing upside to Digital PR. When you secure a spot as the answer, what is called “Position Zero,” for a popular question, you often see a significant boost in organic traffic. In fact, featured snippets – those direct answer boxes Google calls Search AIO – tend to capture around 35% of all clicks on the results page on average. So yes, while managing the narrative is our primary aim, the tangible effect is more visibility, more engagement, and ultimately more conversions from an audience that might not have found you via traditional means. We guard your reputation and grow your reach.

It’s very accessible to nonprofits too. Many of our nonprofit and association clients find this service especially important, because they often rely on a steady flow of public trust and accurate information. Imagine a potential donor asking an AI, “What impact does [Your Nonprofit] have?” You’d want the AI answer engine to pull from your latest annual report or a great news piece about your work, not an old statistic or, worse, nothing at all. We tailor our approach to your scale. We become an extension of your team, making sure your digital presence punches above its weight. 

Think of various AI platforms as eccentric chefs seeking just the right ingredients. Our talents, services, and creative provide them with the ingredients, including your secret sauce, to serve your audience a culinary delight!  Chef’s kiss!