Privacy Policy


New Target, Inc. (“New Target”) is a full-service web firm providing integrated digital strategy, web design, web development, data integration, application hosting, and web marketing services to organizations and enterprises located throughout the United States.

Because we value your business and privacy, New Target has adopted this Privacy Statement with the intention of adopting emerging global standards for the privacy of our U.S. clients.

Our privacy guidelines are simple. We only collect data with your consent and only for our internal business purposes as described in this Privacy Statement. We do not and will not sell your data to third parties. You have choices regarding our collection and use of your personal information as described in this Privacy Statement, which you can communicate directly to us by email at [email protected].

Our Privacy Statement applies to the marketing and delivery of our services to clients and prospective clients and employees and to their online interactions with us, via our website, and offline interactions with us, such as visiting us at tradeshows and professional conferences. These services and interactions are collectively referred to as “Services.”

By using our website or Services or both, you consent to our Privacy Statement and our collection, use, and sharing of your information and data, and other activities, for the purposes described below.

Thank you for reading this Statement carefully. We welcome your comments. The terms “we” and “us” each refers to New Target.

And this is serious, so please make a cup of coffee now.

Please refer also to the privacy statements of third parties, as applicable, including hosting providers, payment processors, and vendors.


  • The Types of Personal Information We Collect
  • Your Interactions with Us
  • How We Use Personal Information
  • How We May Share Personal Information
  • The Legal Bases for Using Personal Information
  • Security, Storage, and Retention of Personal Information
  • Your Rights and Choices
  • Our Use of Cookies and Similar Technologies
  • Consent to Processing
  • How to Contact Us
  • Changes to Our Privacy Statement

The Types of Personal Information We Collect

Information You Provide To Us:

We collect information you voluntarily provide to us, when you request our Services or support, such as your name, the name of your company, address, phone number, and email address.

Information We Collect Automatically

We automatically collect information about you using cookies and similar technologies when you use, access, or interact with us via our website. We may, for example, collect information about the type of device you use to access our website, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the web pages you view on our website, whether you interact with content available on our websites and how.

Information Obtained From Other Sources

We may receive information about you from other sources, including third parties, such as partners with whom we offer Services or engage in joint marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Statement, and we also apply any additional restrictions imposed by the source of data.

Your Interactions with Us

To make the information in this Statement easy to understand, we highlight occasions below when New Target may collect personal information from clients:

Learning About New Target

As you gather more information about New Target, you may visit us virtually at our website, or in person at our offices, located at 6363 Walker Lane, Suite 330, Alexandria, VA 22310, or in meetings with our sales representatives, or at events that New Target sponsors or attends. To learn more about our Services, you may voluntarily provide personal information, such as your name, position, organization, and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our website.

We collect: name, email address, IP address, and information provided by web forms or similar technology.

Why: We use this information to share news about our Services and special events. IP addresses provide geographic information to help us understand our website visitors and to improve our website. It is our legitimate interest to collect and use personal data for these purposes.

Delivering Our Services And Support

We collect: New Target collects information necessary to deliver our Services and to provide support to you. For example, name, email address, phone number, billing address, organization, and IP. You will not be able to opt out from this data sharing, collection, and processing if you want to use our Services.

Why: We collect this information to ensure your Services are delivered properly, to provide you with support, to guide our product improvement and client support decisions, to communicate with you, and for business operations related directly to our agreement with you, which are our legitimate interests.

How We Use Personal Information (“Data”)

New Target uses the Data for the following purposes:

  • Delivery of Services and Support
  • Security
  • Dispute Resolution
  • Business Operations
  • Communication

Delivery Of Services And Support

New Target uses Data we collect to offer and provide our Services to you. We use the Data to respond to client inquiries, diagnose problems, and provide other client support Services. This processing is necessary for the performance of our agreement with you and to serve our legitimate interest.


We use the Data to protect and enhance the security and safety of our Services and our clients and to detect and prevent fraud. This processing is necessary to serve our legitimate interest.

Dispute Resolution

We use the Data to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.

Business Operations

We use the Data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.


We use the Data we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Services, security or software updates, to update you on support issues, or to invite you to take part in a survey. This processing is necessary to serve our legitimate interest.

How We May Share Personal Information

New Target does not and will not sell personal information about our clients or their employees, members, or other individuals. We only disclose personal information as authorized in this Statement. We may share information with the following types of third parties:

Third-party Vendors

New Target works with various third-party vendors in connection with our Services, such as email management, hosting Services, and processing payments. In such instances, personal information will be shared with these agents or contractors only with your consent and only for the purpose of providing Services in accordance with this Statement. It is our legitimate interest to process personal information provided to us for these purposes. For questions about third-party vendors, please send an email to [email protected].

New Target Subsidiaries And Affiliates

We may share personal information with any New Target subsidiaries and affiliates established for business purposes to provide Services, such as the provision of hosting, digital marketing, and other Services. It is our legitimate interest to process personal data for these purposes.

Compelled Disclosure

When legally required, and strictly necessary for the performance of the Services or to protect our rights, or the rights of our affiliates or users, we may disclose your personal information to law enforcement authorities, investigative organizations, our affiliates, or in legal proceedings.

Sale Or Merger

We may share personal information in the event of a merger, acquisition, or sale of all or a portion of our assets in order to provide Services and for the purposes set forth in this Statement. In such instance, we will notify you via email and/or a prominent notice on our website and inform you of your rights.

Sharing And Disclosure Of Aggregate Data

We share data in aggregate form and/or in a form that does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.

Please note our Services may include links to applications or services of third parties that have privacy practices that may differ from New Target. If you provide personal data to any of those third parties or their Services, their privacy statements govern your data, and we encourage you to read these privacy statements carefully.

If you intend to transmit personal information to us of individuals located outside of the United States, including residents of the European Union or the Economic European Area, it is imperative that you first provide us with all pertinent information and then contact us by telephone to discuss whether we are able to satisfy the requisite legal or regulatory requirements for protecting the personal information. In such instances, if we determine we are unable to meet such requirements, we will advise you accordingly and in each such instance, you should not provide such personal information to us.

Are you on your second cup yet?

If you have questions as any potential international transfer of personal information requiring specific safeguards or related rights of individuals pertaining to personal information, please send an email to [email protected].

The Legal Bases for Using Personal Information

There are different legal bases that we rely on to use personal information, namely:

Performance Of A Contract

The use of your personal information may be necessary to perform our agreement with you, including, for example, to enable the provision of our Services.

Legitimate Interests

We may use personal information for our legitimate interests, for example, to analyze and improve our Services and the content on our websites, to send notifications about software updates or information about our Services and to use personal information for administrative, fraud detection, or legal purposes.

Security, Storage, and Retention of Personal Information

When we process personal information based on our legitimate interests and no opt-out mechanism is available to you, you may exercise your right to object by sending an email to [email protected].


New Target is committed to protecting the security of all personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

While no Service is completely secure, New Target takes precautionary measures to help prevent personal information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities.

If you have any questions about the security of your personal information, you can contact us at [email protected].


Personal data collected by New Target may be stored and processed in the United States, at facilities of New Target or the facilities of a New Target subsidiary or one or more third-party service providers.


New Target will retain personal information for as long as we deem it necessary to enable you to use our Services and website, to provide Services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties, and as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to [email protected].

Your Rights and Choices

Your New Target Account

If you wish to access, edit, or remove profile information, close your account, or request deletion of personal information, you can do so by sending an email to [email protected]. We will respond to any request to access or delete your personal data as soon as reasonably possible and within 30 days.

Our Use of Cookies and Similar Technologies

We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalize our website for you, remember your preferences, understand how users are using our website or app, and help customize our marketing offerings.


These go great with coffee, but those aren’t the right cookies.

A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. New Target uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website:

Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, Services like shopping baskets cannot be provided.

Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimize our website and make it easier for you to navigate.

Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalize your experience. We may store your geographic location in a cookie, for instance, to ensure that we show you the website relevant to your area.

Third-Party cookies. Third-party cookies are those placed by websites and/or parties other than New Target. These cookies may be used on our website to improve our Services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, the Facebook Data Use Policy.

Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at New To learn more about Google Analytics and your data, visit this Google webpage.

How To Control Cookie Settings

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalized to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognizes DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers:

In addition to cookies, we sometimes use small graphic images known as “pixels” (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third-party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. Learn more about our advertising and marketing activities below.

Advertising And Modern Marketing Tools

We use several modern marketing tools in support of our advertising efforts.

New Target may work with third-party advertisers that use cookies and similar technologies to provide more relevant advertising about our Services on our websites and across the internet. To provide this “interest-based advertising,” parties combine non-personal data about your online activities over time which helps cater advertising that we may deliver to you.

Examples of this may include a New Target advertisement on a Facebook page or a Google-owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. Where necessary, we obtain your consent for this process. At all times, you can opt out of these personalized ads from third-party advertisers and ad networks that are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising and DAA websites. Opting out may make the ads you see across the Internet less relevant to you.

Consent To Processing

Our website is operated in the United States and in accordance with the laws of the United States and the Commonwealth of Virginia. We make no representation that the Site is governed by or operated in accordance with the laws of any other nation. If you are located in the European Union, the European Economic Area, Canada, or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using our website, or providing us with any information, you (a) acknowledge that the website is subject to the laws of the United States and the Commonwealth of Virginia, (b) consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive or as equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws to the extent capable of waiver.

How to Contact Us

If you have any questions or concerns about the use or disclosure of your personal information, you can contact us by sending an email to [email protected] or by contacting us at:

6363 Walker Lane
Suite 330
Alexandria, VA 22310
+1 703.548.3433

Changes to Our Privacy Statement

Changes to this Privacy Statement will be made when required in response to changing legal, technical, or business developments. When we update our Privacy Statement, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Statement changes if and where this is required by applicable data protection laws.

You can see when this Privacy Statement was last updated by checking the “last updated” date displayed at the top of this Privacy Statement. The new Privacy Statement will apply to all current and past users of the website and will replace any prior notices that are inconsistent with it.

Well, you made it, so get yourself a delicious sugar cookie and pour another cup while you’re at it.