AI Search
The AI-powered search experience for your website that gives your users what they want, the right answer.
The answer you want, the AI Search you need.
Traditional on-site search makes visitors work too hard: scan results, click around, refine queries, repeat. Our AI Search solution, Search AI+, changes that by pairing the familiar blue-link results experience with an intelligent layer that delivers a clear Answer Overview box at the top of results giving your website users personalized, direct, and grounded answers from your content.
And when your “best answer” lives beyond your public website, AI Search can securely connect to other approved knowledge sources so your users get accurate guidance without bouncing between systems. Our AI Search solution, Search AI+, supports permission-aware experiences so content stays protected. Members, clients, and VIP audiences can access richer answers and deeper resources, while the public sees only what you’ve made public. That creates a compelling gated-content benefit for paying customers or VIP users.
Let’s chat about Search AI+ for your website today!
Why add AI Search to your website?
Answer Overview That Gets Users Accurate Answers Faster
AI Search adds a concise, easy-to-scan Answer Overview to the top of your on-site search results so users can understand the best response immediately, then click through to the exact pages that support it. It’s a better experience for everyone: fewer dead-ends, less frustration, and more confidence that your users are reading the right information.
A Search Experience People Understand—Just Smarter
Blue links aren’t going away. AI Search keeps the results layout people trust while enhancing it with better understanding of intent and meaning. Visitors can still browse, compare, and explore—using facets, filters, and sorting—while AI Search helps the most relevant content rise to the top.
Relevance Tuning You Control
AI Search is built for real organizations with real priorities. Boost key pages, promote authoritative professional resources, and shape results around what matters most within the integrity of the search experience. From featured content to query intent handling, Search AI+ helps your content work harder and your users search less.
Permissions, Privacy, and Governance
When the answer is sensitive, member-only, or role-based, Search AI+ respects that. AI Search shows answers only to the right audiences, keeps restricted content protected, and maintains a clear separation between public information and gated knowledge. This creates a powerful opportunity, VIP-only answers for VIP-only access.
Launching Search AI+ is a guided process, not a science experiment. We help map your content, configure search structure and filters, tune relevance, and set governance rules—then test real user journeys to ensure the experience is accurate, helpful, and aligned with your goals. Documentation, training, support, compute, and hosting are provided as a subscription so your team can manage your AI Search with confidence.
Knowledge Source Integration
Your website is only one piece of the knowledge puzzle. Search AI+ can safely incorporate additional approved sources like internal documentation, resource libraries, policy repositories, or other structured collections so users can get answers that reflect the full picture. You decide what’s included, who can access it, if it’s gated, and how it’s used without sacrificing security or control.
You benefit from our AI Search experience.
| AI Search Expertise | AI Search Service | Your Team’s Benefit |
|---|---|---|
| Search Results Experience | We implement AI Search as a familiar results page with blue links plus an Answer Overview, complete with intuitive facets, filters, and sorting that help users narrow faster. | Faster findability, less frustration, higher answer completion. |
| Relevance & Ranking Strategy | We tune AI Search to understand intent (not just keywords), elevate authoritative pages, handle synonyms and typos, and prioritize the content that matters most to your organization. | Better results up top, fewer zero-result searches, less hidden content. |
| Answer Overview Box | We configure the Answer Overview to deliver concise, on-brand responses grounded in your approved content with clear links back to supporting pages for transparency and deeper reading. | Instant clarity, increased trust, fewer support questions. |
| Personalization & Audience Segmentation | When it’s useful, we tailor answers and results by role, membership tier, location, or behavior, without forcing users into an unfamiliar chat-only experience. | More relevant experiences, stronger engagement, better retention. |
| Security, Permissions & Gated Answers | We apply permission-aware search so Search AI+ only surfaces what each user is allowed to access, and we can reserve premium answers and resources for paying members, paying clients, or VIPs. | Protected content, controlled visibility, new member-value moments. |
| Knowledge Connections Beyond the Website | Search AI+ can securely connect to other approved knowledge sources like policies, handbooks, resource libraries, internal documentation so answers reflect the full body of knowledge you choose. | One place to ask, fewer tabs, more consistent guidance. |
| Analytics & Continuous Optimization | We track what users search for, where they refine, what gets zero results, and how Answer Overviews perform, then continuously tune ranking, filters, and content priorities. | Clear insights, smarter improvements, measurable ROI. |
The digital agency for brands you know
& nonprofits you love.
Frequently Asked Questions
AI Search is an enhanced website search experience that combines traditional blue-link results (with facets, filters, and sorting) with an intelligent Answer Overview at the top of the results page. It helps visitors get a direct, concise response quickly while still giving them full access to browse your content.
AI Chatbots often feel like a separate interface that users must learn and trust. AI Search keeps the familiar search workflow and improves it. Users can get an instant overview answer, then drill into the exact pages and resources that support it so the experience stays transparent, navigable, and grounded in your website.
The Answer Overview is generated from the content you approve, starting with your website and expanding to other permitted sources if you choose. Our Search AI+ is designed to keep answers connected to your underlying material, so users can confirm details and explore deeper when they need to.
Yes. Search AI+ is designed and developed around governance and data-security. You can define approved sources, shape the tone and structure of answers, and set boundaries for what should, and shouldn’t, be summarized. This keeps your AI Search experience aligned with your organization’s content, policies, and brand.
Our AI Search solution, Search AI+, supports permission-aware experiences so content stays protected. Members, clients, and VIP audiences can access richer answers and deeper resources, while the public sees only what you’ve made public. That creates a compelling gated-content benefit for paying customers or VIP users.
Yes. When the right answer lives in approved documentation or another trusted knowledge source, Search AI+ can incorporate it safely based on your rules and access controls. This reduces “search sprawl” and helps users find what they need without switching between tools.
Yes, you can try AI Search on the New Target website, today!
Our team works out of two creative hubs near Washington, DC, and in Southern California. That flexibility lets us hire great people wherever they live and collaborate seamlessly across disciplines from coast to coast! Whether you’re nearby or across the country, you’ll work with the same responsive, connected digital team to design, develop, and deliver AI Search, websites, or marketing services!