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Marketing

Search Marketing Services

Increase your search ranking, optimize your creative, and get discovered.

Own search,
increase visibility, &
convert clicks.

Search marketing helps people find you at the exact moment they are looking, then it turns that attention into action. New Target delivers SEO and paid search services to nonprofits, associations, brands, and government teams for outcomes like more qualified traffic, more leads, and higher conversion rates.

We combine technical SEO, on-page improvements, content planning, and paid search management, then we report performance in plain language. Our goal is not just ranking. It is revenue, registrations, donations, applications, and pipeline.

Let’s chat to find out how we can work together to increase your reach, expand your influence, and drive more conversions. 

seo and aeo

Search marketing services by marketing agency pros.

Search Ads

When SEO is paired with search advertising, you can truly own a SERP. From responsive text ads to call-only ads, we’ll help you connect and convert users starting with search.

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On-Site SEO

We optimize your pages so they match search intent and are easy for search engines to understand. This includes page structure, internal linking, headings, core copy improvements, and content updates that support conversions.

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Off-Site SEO

We build authority and trust beyond your website through digital PR, partner mentions, and reputable links. We also audit backlink profiles and clean up issues that can drag down performance.

Technical SEO

We fix the technical issues that prevent your site from being crawled, indexed, and ranked. This includes site architecture, redirects, duplicate content, crawl errors, page speed, Core Web Vitals, and structured data readiness.

Google Analytics 4

We’re a Google Partner certified marketing agency. We’ll take your digital reporting to the next level with Google Analytics 4 by setting it up, defining goals & conversions, and integrating all your first and third-party data sources into the web’s best analytics tool, GA4.

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CTR Optimization

We improve how your pages appear in search so more people click without increasing your spend. This includes better titles, better descriptions, rich result eligibility, and testing copy that wins the click.

Google Grants

We help nonprofits maximize their search efforts through Google Grants. From bidding strategists that allow you to increase CPC to ad variations that allow you to connect with donors, we’re here to help you expand your brand and increase your online giving. 

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GOOGLE PARTNER

We’ve been a Google Partner for over a decade and have Google Ads, Google Analytics, Google Tag Manager and digital marketing certified experts on staff. 

We’ll help maximize your reach to your most qualified audience, the right way. 

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Case Study

Standard Solar

Creating a more sustainable energy future.
Standard solar is a national leader in renewable energy. They use their resources and expertise to increase the development, funding, ownership, and operation of commercial and community solar projects nationwide. New Target has helped Standard Solar stay top of mind through a robust search marketing effort that delivers.
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Frequently Asked Questions

What’s the difference between SEO and SEM, and do I need both?

SEO (Search Engine Optimization) focuses on improving your website’s visibility organically through content creation, technical improvements, and backlinks. SEM (Search Engine Marketing) includes paid strategies like Google Ads to drive targeted traffic instantly. At New Target, we recommend a combined approach for optimal results—SEO builds long-term authority, while SEM gives you immediate reach and control on the SERP.

How does your search marketing services team improve our search engine visibility?

We use a disciplined, data-driven strategy that includes on-site SEO, off-site SEO, technical SEO, and paid search advertising. Our team optimizes everything from your website content and structure to your ad campaigns and conversion paths, ensuring you’re discoverable by
both people and search engines.

What is technical SEO, and why is it important?

Technical SEO ensures your site is structured in a way that search engines can easily crawl and index. This includes improving site speed, mobile responsiveness, structured data, and usability. It also directly impacts user experience and click-through rates—two factors that influence your search ranking and conversions.

Can you help us measure the ROI of our search marketing campaigns?

Yes. As a Google Partner certified agency, we specialize in implementing and customizing Google Analytics 4 (GA4). We’ll define key goals and conversions, integrate first- and third-party data, and build reports that track the impact of your SEO and SEM efforts—giving you clear visibility into ROI and performance.

Do you offer search marketing services for nonprofits?

Absolutely. We help nonprofits leverage Google Grants, which offer up to $10,000 per month in free Google Ads spend. We provide strategic guidance on bid strategies, ad creative, and conversion optimization to help you reach donors, raise awareness, and increase online giving.

How do you approach content creation for SEO?

We create content that’s both valuable to users and optimized for search engines. This includes keyword-rich landing pages, blog content, and structured on-site copy that’s easy to navigate and rank. We also empower your team with SEO best practices, so your internal content efforts align with search goals.

Where is your marketing team based?

Our marketing team operates out of two creative hubs—Washington, DC, and Southern California—but we also proudly embrace remote work. This flexibility allows us to hire the most talented people no matter where they live, expanding our reach beyond the boundaries of our physical offices.
Whether someone is based in the city or tucked away in a small town, we function as one seamless, collaborative team—connected by purpose, not just proximity.
Want a peek behind the scenes? Check out this fun video to see how our team gets things done from wherever they call home!!