nt-logo-tagline-dark
We make digital first impressions.
Memorable.

When you’re looking for an Orange County web design agency, it’s important to find one that will meet your specific needs. There are many firms to choose from, so how do you know which one is right for you?

One thing to consider is the agency’s experience and track record. Ask them how long they’ve been in business and what kind of websites they’ve designed in the past. This can give you a good idea of their expertise level.

Another thing to consider is the cost. Be sure to get quotes from several firms so you can compare prices and find the best deal. Keep in mind that you get what you pay for, so don’t go with the low cost option if it means sacrificing quality.

Finally, be sure to check out the agency’s portfolio and call them. This will give you a good idea of their effectiveness, industry experience, style, and how they might fit for your project. If you like what you see on the portfolio, then contact them for more information. Most agencies don’t put their best work for top brands and nonprofits on their website, because they’re not allowed to! Having a conversation is always worth the time, especially with us!

Finding the right web design agency can be a daunting task, but it’s definitely worth it in the end. By taking the time to do your research, you’ll be sure to find a company that can help you create a website that meets your needs and exceeds your expectations.

Here are the key areas that you’ll need your Orange County web design agency to be expert in.

Clear Purpose

When it comes to web design, one of the most important things to consider is your website’s purpose. Without a clear purpose, your website will lack focus and will not achieve its goals. Here are five ways to establish purpose in designing your website:

1. Define your target audience.
Knowing who you’re designing for is crucial in establishing your website’s purpose. Once you know who your target audience is, you can tailor your web content and design to appeal to audiences in Orange County and beyond.

2. Determine what you want your website to achieve.
Are you looking to drive sales or leads? Increase brand awareness? Or simply provide information about your company or products? Determining your goals, and ranking them, will help you write copy, select images & graphics, and design your website optimally.

3. Consider your website’s purpose in the overall marketing strategy.
Websites are a critical part of any company’s marketing mix, so it’s important to make sure your website design supports your overall marketing goals. Are your ads cohesive with your website landing pages, both messages and images? Do you have an effective landing page to receive the paid advertising click throughs?

4. Keep your target audience in mind when creating content.
Your website’s content should be relevant and useful to your target audience. If it’s not, they’re likely to leave your website quickly and may never return. If you’ve not written new content in years, you’re not providing content that’s timely and topical. Build it and they come only works in the field of dreams. You’ll need a writing service like Content AI+ in the real world.

5. Use web analytics to track success.
Once you’ve launched your website, use web analytics to track how well it’s performing and determine if it’s achieving its purpose. No, really. Use them. Using data means adjusting your web design and content as needed to ensure that it’s reaching its goals and avoiding organizational or personal bias to make decisions that don’t really matter to your audiences.

Establishing a clear purpose for your website and listening to what your user data are telling you is essential for digital success. By following these tips, and speaking with us, you can create a website that’s focused and effective.

Logical Navigation

When it comes to designing a pleasing user experience, navigation is the key. The way in which a visitor moves through your website will determine whether they stay or leave. Navigation must be easy to use and understand, or visitors will quickly become frustrated and leave. And navigation isn’t just about the menu. Are you providing relevant content or products based on the previous pages visited? Are you offering incentives to continue to use the website? 

Here are six ways to design website navigation:

1. Keep it simple
The best way to keep your website’s navigation simple is to use a standard top-level navigation bar or mobile-first “hamburger” menu with links to the main sections of your website. This type of navigation is easy for visitors to understand and use. It’s also less distracting than a cluttered navigation menu. There’s no reason to reinvent the wheel, because it works!

2. Use icons and labels
Icons and labels can be helpful in guiding visitors through your website. If you use icons, be sure to include labels so that visitors know what each icon represents.  Avoid complex colors, gradients, and superfluous embellishments on the icons too.

3. Use breadcrumbs
Breadcrumbs can be a great way to help visitors navigate through your website when it’s of a certain size or complexity. They show the path that the visitor has taken on the website and allow them to return to any previous page.

4. Use drop-down menus
Drop-down menus can be helpful in providing a lot of information without taking up a lot of space. They’re also easy for visitors to use, as they can simply click on the menu item they want to explore.

5. Use tabs or accordions
Tabs and accordions are another way to provide a lot of information without taking up a lot of space. They work well for menus that have a lot of sub-items, and you’ll avoid navigation fatigue if you can provide all the relevant information on one page.

6. Use a search bar
A search bar is a great way to help visitors find the information they need on your website. It’s also an easy way for them to navigate through your website.

These are just a few quick tips you can use to design a navigation system that is easy for visitors to use and understand. This will help keep them on your website and encourage them to explore all that you have to offer.

Amazing User Experience

When it comes to web design, having a great user experience (UX) used to be something to strive for, now it’s expected. After all, if users don’t enjoy using your website, they’re not likely to stick around for long, because the other options are limitless. 

Luckily, there are plenty of ways to develop a great UX for your website. Here are eight of them to consider when speaking with your next web design agency about your upcoming web project:

1. Start with the basics.
Make sure your website is easy to navigate and use. Place important links in an easily accessible location and use clear and concise language throughout your site.

2. Pay attention to the little details.
Everything from the font you choose to the way you layout your content can affect the overall user experience. Be sure to test different options and see what works best for your users.

3. Use positive reinforcement.
When users complete a task on your website or take an action you want them to, reward them with positive feedback. This can help increase their satisfaction with your site and encourage them to keep using it.

4. Keep things simple.
Don’t try to include too much information on your website – it will only confuse and overwhelm users. Stick to the essentials, and let users explore further if they want more information.

5. Make sure your website is responsive.
With so many people now using mobile devices to access the internet, it’s important that your website is responsive across all platforms. This means that it will adjust to fit the size of the screen it’s being viewed on and will be easy to use no matter what device you’re using.

6. Test, test, test.
It’s important to constantly test your website to make sure that it’s working correctly and providing a good user experience. Use different browsers and devices to see how your site looks and functions on them, and make changes as needed.

7. Get user feedback.
Nothing is more valuable than real user feedback when it comes to improving the UX of your website. Ask your users what they like and don’t like about your site and use their feedback to make changes accordingly.

8. Stay up to date.
Technology is always changing, and that means the user experience of websites must continue to evolve as well. Keep up with the latest trends and technologies, and make sure your website is keeping pace.

Developing a great UX for your website can take some time and effort, but it’s worth it in the end. Follow these foundational tips, and you’re sure to create a website that users will love to use.

A Southern California agency with global brand creds.

Pleasing Aesthetics

When it comes to aesthetics in website design, there are a few things to consider. People like to look at beautiful things. And often beauty is found in honest simplicity. Be who you are to become who you were meant to be.

Purpose and audience considerations are always first – what do they like and what will appeal to them? You also need to think about your brand and how you want your website to represent you. Beyond this foundation, there are specific design details to consider.

Brand Story: What is the overall tone of your website? Your brand story will answer this question. Is it fun and playful, or more serious? Your website’s tone should match your brand, always, and it should be consistent throughout the website and every other digital channel you own or earn.

Layout: The layout of your website is very important, as it dictates how users will interact with your content. You should use an easily navigable grid system or template to help users find what they’re looking for quickly and easily.

Colors: The colors you choose for your website can have a big impact on its overall look and feel. You should use colors that are visually appealing and that match the tone and style of your brand. 

Images: Images can be a great way to add visual interest to your website and help communicate your message to users. You should choose images that are high quality and relevant to your content.

Fonts: The fonts you choose for your website can also have a big impact on its look and feel. You should use fonts that are easy to read and that match the tone of your brand. 

Design Elements: When designing your website, you should use design elements that are both visually appealing and functionally useful. This could include things like buttons, icons, and typography.

Meaningful Content

When it comes to creating and maintaining a website that works, one of the most important elements is the quality and relevance of the content. It’s often overlooked, ignored, or half-baked, because it’s the most difficult aspect to keep fresh. If your website content is high quality and relevant to your target audience, you will be more likely to achieve success online.

Proofreading your website content is also essential, as mistakes can detract from your message and damage your credibility. Make sure you use spellcheck and proofread your work carefully before publishing it. 

Keyword research is another important element of website content. By targeting the right keywords, you can ensure that your website will be found by potential customers online. This page of web design tips for Orange County brands and nonprofits isn’t only for you, after all.  

Planning and outlining your website content before starting to write will help make the writing process easier and more productive. Start by determining the main points you want to cover, and then work out the specifics of each point.

When writing website content, it’s important to use a clear, concise, and easy-to-read style. Bulky paragraphs and long sentences can be difficult to read online, so try to break your content down into smaller chunks.

Images and videos can add visual interest to your website content and help illustrate your points. Be sure to use high quality images and videos that are relevant to your topic.

Social media can be a powerful tool for promoting your website content online. By sharing your content on social media networks like Facebook, Twitter, and Google+, you can reach a large number of potential customers.

Offline methods can also be used to promote your website content. For example, you can distribute flyers or brochures that include a link to your website.

Monitoring the results of your website content is essential for determining whether or not it is effective. Use analytics tools to track how many people are visiting your website and what pages they are viewing. Make changes to your content as needed in order to improve its performance.

Quality and relevant content is essential for achieving online success. By following the tips mentioned above, and considering seriously an affordable writing service like Content AI+, you can create content that will engage and interest your target audience.

Powerful Calls to Action

A call to action (CTA) is an element on a website or web page that prompts a visitor to take action, such as clicking a link or submitting a form. CTAs are important for driving conversions and sales, so it’s important, really important, to include them on your website and make sure they stand out. 

There are many different types of CTAs, but some of the most common include:

• Buttons
• Text links
• Images with text captions
• Forms
• Audio or video players

Here are some great tips for creating a powerful CTA:

1. Use clear, concise language.
Your CTAs should be easy to understand, so avoid using jargon or complex language.

2. Make your CTA actionable.
Your CTA should tell the reader what they need to do in order to take advantage of your offer. For example, “Click here to learn more” is more actionable than “Learn more.”

3. Match the tone of your website.
Your CTAs should match the tone of your website and the type of content you publish. For example, if you have a playful website, use playful CTAs. If you have a serious website, use serious CTAs.

4. Use strong verbs.
When creating your CTAs, use strong verbs to encourage action. For example, “Buy now” is more effective than “Purchase.”

5. Make it easy for users to find your CTA.
Your CTA should be easy to find on your website. It should be positioned prominently on every page, and it should be easy to click on.

6. Use images and videos to promote your CTA.
Images and videos can be effective tools for promoting your CTA. They can help capture the reader’s attention and motivate them to take action.

7. Experiment with different colors and styles.
Not all CTAs need to be blue and rectangular. Experiment with different colors and styles to see what works best for your website.

8. Test different CTAs to find the best one.
Not all CTAs are created equal. You may need to test several different CTAs before you find the one that works best for your website.

9. Keep your CTA up to date.
Your CTA should always be up to date, reflecting the latest offer or promotion on your website.

Effective Orange County web design.
Within reach.

Search Engine Optimization (SEO)

One of the most important aspects of website design is search engine optimization (SEO). Without proper SEO, your website will not be found. In order to ensure that your website is properly optimized, you need to understand how SEO works and what techniques are used to improve a website’s ranking.

SEO involves optimizing a website for certain keywords that are relevant to the business. These keywords will then be used in the website content, as well as in the titles and metatags of the website. By doing this, you can ensure that your website will show up in search engine results pages (SERPs) when people search for those keywords.

There are many factors that go into determining a website’s ranking in SERPs. In addition to using the correct keywords, you must also ensure that your website is well-coded and fast loading. You should also make sure that your website is updated regularly with new content.

If you are not familiar with SEO, it is important to consult with a digital agency who can help you optimize your website for maximum exposure. By taking the time to optimize your website properly, you can ensure that your business will be found by potential customers online

Social Media Integration

One of the most important aspects of any website is its social media integration. Your website should be designed to make it easy for your visitors to connect with you on social media and share your content. This will help you build relationships with your customers and increase brand awareness beyond your current network.

Here are three reasons why social media integration is important in website design:

1. Increased Brand Awareness
Social media platforms are a great way to increase brand awareness. By integrating social media into your website, you make it easy for your visitors to connect with you on these platforms. This will help you reach more people and increase brand awareness.

2. Improved Customer Interaction
Social media platforms are a great way to interact with your customers. By integrating social media into your website, you make it easy for your customers to connect with you on these platforms. This will help you improve customer interaction and build stronger relationships with your customers.

3. Increased Website Traffic
Social media is a great way to drive traffic to your website. By integrating social media into your website, you make it easy for your visitors to connect with you on these platforms. This will help you increase traffic and boost your online presence.

Blazing Website Speed

There is a lot of discussion these days about website speed, and one of the key issues that comes up is how quickly a website can load. People are increasingly impatient, and they want websites to load quickly so that they can get the information they need or conduct the transaction they want as quickly as possible. If a website takes too long to load, people will go to a competitor’s site instead.

According to a study by Google, 53% of mobile site visits are abandoned if a web page takes longer than three seconds to load. That’s a significant chunk of your potential audience! And it’s not just mobile users who are impatient – research shows that desktop users also expect websites to load quickly.

This is why it is important for designers to focus on creating websites that load quickly. There are a number of ways to do this, and some of them are discussed below.

One way to speed up loading times is to use a content delivery network (CDN). A CDN is a network of servers that are spread out around the world. When a visitor goes to a website that uses a CDN, the CDN will send the visitor to the server that is closest to them, which will help to speed up loading times.

Another way to improve loading times is to use compressed files. Compressed files take up less space than uncompressed files, so they load more quickly. There are a number of different types of compression algorithms, and you should use the one that is best suited for the type of file you are compressing.

You can also improve loading times by optimizing your images. This can be done in a number of ways, such as by reducing the file size of the images or by using the correct file format.

You can improve loading times by minifying your code. This means removing all of the unnecessary characters from the code, which will make it smaller and therefore faster to load.

Use a good web hosting service. This is one of the most important factors in website speed. Make sure you choose a hosting service that is known for its fast speeds.

Minimize the number of plugins you use. Plugins can slow down your website, so try to use only the essential plugins.

Use a caching plugin. A caching plugin will help to keep your website’s pages in memory, which will make them load faster for users.

Mobile-friendliness

More and more people are using mobile devices to access the internet, especially for the on-the-go Orange County crowd, so it’s important that your website is designed with mobile users in mind. If your website isn’t mobile-friendly, you could be losing out on potential customers.

A recent study found that over 60% of internet users browse the web on their mobile devices. That number is only going to continue to grow, so it’s essential that your website is responsive and looks good on all types of screens.

If you don’t have a mobile-friendly website, now is the time to redesign it. The cost of redesigning a website for mobile use is relatively low, and the benefits can be significant. Not only will you be able to reach more potential customers, but you’ll also improve your website’s visibility in search engine results pages.

Here are 5 steps that you can take to get started:

1. Use a responsive design
Responsive design is a technique that allows your website to adapt its layout to the screen size of the device being used to view it. This means that no matter what size of device is being used, the website will always look good.

2. Keep your page sizes small
Mobile devices have limited storage space, so it is important to keep your page sizes as small as possible. You can do this by using compressed images and removing unnecessary elements from your pages.

3. Use a mobile-friendly font size
Many mobile devices have fonts that are smaller than those on desktop computers. It is important to use a font size that is readable on all devices.

4. Optimize your website for touch screens
Touch screens are common, so it is important to make sure that your website is easy to use with fingers. This can be done by using large buttons and avoiding small targets.

5. Test your website on different devices
It is important to test your website on as many different types of devices as possible in order to ensure that it looks and works correctly on all of them. You can use online tools to test how your website looks on different devices.

By following these five steps, you can ensure that your website is optimized for mobile devices and provides a good user experience for all of your visitors.

If you’re looking for an Orange County web design and development company that can design a feature-rich website for your organization, contact us today. We offer a wide range of services, from web design and development to online marketing and SEO.

We’ll help you build a website that’s designed to make it easy for your visitors to connect with you on social media. This will help you increase brand awareness, improve customer interaction, and increase website traffic.

Our Services

Every successful Southern California brand has a story worth hearing. Rooted in research and crafted creatively, we’ll amplify your brand voice across channels. 

From logos to brand books to writing, we’ve helped Los Angeles and Orange County businesses define their place in the market.

Our personalized, digital-first approach to campaigns means an increase in awareness and conversions across Orange County.

Whether engaging content marketing, influencer promotion, media buying, social or search marketing, we’ll activate your customers across your digital ecosystem. 

As a member of the Google Partner program, we provide SEO and PPC services to global brands, local businesses, and nonprofits changing the Orange County communities where we all live and work.  

We’re a leading Orange County digital agency providing integrated design, marketing, and branding services for the brands you know and the nonprofits you love. 

Let's talk about how we can help you

telephone: 949.656.3645
email: agency@newtarget.com
fax: Just kidding.