Chris Lupin leads the marketing department at New Target, bringing a wealth of knowledge and a dynamic approach to the digital marketing landscape. His role involves driving the marketing team towards achieving remarkable results for clients, ensuring that each project exceeds expectations. His approach focuses on integrating cutting-edge marketing techniques with traditional methodologies.

With a solid foundation of a B.S. and MBA from Pepperdine University, Chris blends academic insight with practical experience. His tenure of 15 years in the digital marketing field is marked by a passion for innovative strategies, testing, and a commitment to excellence.

Before joining New Target, Chris honed his skills in various roles across the digital marketing spectrum, and in live events. This diverse experience blends digital skills with a focus on hospitality.

An avid adventurer, he enjoys surfing, golfing, and snowboarding, constantly seeking new experiences. He is on a lifelong journey to find the best food and drink on the planet, and is always trying new dishes and ingredients.

Chris lives in San Clemente, California, with his wife, Carolyn, and their collection of golf clubs and surfboards.