Digital Insights Blog

Separation of Concerns (SoC) is a design principle for separating a software program into distinct sections such that each section addresses a separate “concern”

Billboards and subway signs, magazine layouts, and commercials. Gosh, don’t you miss those days when the public would spend literally seconds soaking in the

Some Examples of Good UX: The Printed Word The New York Times, Riding the New Silk Road. In this fairly mundane topic of transportation,

Good content is good UX where “UX” stands for the “user experience.” What are we doing with our content to make our customers and

Getting your website to a “good place” means different things to different organizations. It may mean having the functionality and content to educate your

Let’s say you designed a high-quality handbag for Target that, in order to make a profit, would have to be sold for $500. Or

In general, the act of converting requires an understanding of how to get from where you were to where you want to be. Converting

Website design and development can be thought of as a means to an end: It’s a way to nicely package resources that you want

The importance of historic preservation cannot be overstated, and we’re fortunate that it is abundant in the Washington, DC area and especially in Old

New Target is proud to announce the launch of two projects under the umbrella of the National Press Club—the Journalism Institute and Fallen Journalists

The Consumer Healthcare Products Association (CHPA) is a national association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines and dietary supplements. The

New Target is pleased to announce the launch of the redesigned family of sites for the IAM Benefit Funds Office (IAM BFO). IAM BFO

We’re excited to announce the website redesign and launch of the Alexandria Redevelopment and Housing Authority (ARHA) website! It’s always a pleasure to help our neighbors

Practice Greenhealth is a health care membership organization that provides sustainability solutions that benefit patients and employees, communities, financial security, and the environment. The organization

Established in 1926, the American Cleaning Institute (ACI) is a Washington, DC-based nonprofit that is dedicated to advancing public understanding of the safety and benefits of

One of the more popular benefits of joining a trade or professional association is getting access to their publications both in print and online.

The National Grocers Association (NGA) is a national trade association that is positioned as the voice of the independent supermarket industry. The organization represents a supermarket

A website design can say a lot about a brand through the simplest elements like the color scheme, typography, and layout. Whether you’re an

Higher Education Skincare, a new brand of skincare products, touched on what Millennials want most—products that are clean, easy-to-use, and cruelty-free. The line launched

Much like person-first language, when you are building, redesigning, or updating your website, putting the user first is key. So is thinking about people

Selling high-end skincare products to a global audience in a competitive market requires a clear understanding of consumers’ digital usage across devices and platforms.