Marketing Automation

Marketing automation uses technology to streamline, personalize, and scale your communication efforts across email, SMS, messenger apps, and more. At New Target, we combine data-driven strategies with creative implementation to engage audiences at the right time, on their preferred platforms. This leads to better conversion rates, higher engagement, and a more efficient digital ecosystem for your team.
Explore our full marketing services.

Our team has deep experience with a wide range of marketing automation tools including HubSpot, Mailchimp, Pardot, Marketo, Constant Contact, Klaviyo, Informz, and more. We help you select the right platform, integrate it with your existing systems, and run effective campaigns that take full advantage of the tool’s capabilities.

We use behavioral data, segmentation, and platform integrations to deliver personalized experiences that convert. This includes things like:
• Personalized video appeals for donors.
• Cart abandonment recovery via SMS and email.
• Website experiences that recommend content based on individual behavior.
• Trigger-based journeys tied to user engagement.
Personalization is at the heart of our strategy—because when your message feels tailored, your audience is more likely to respond.

Yes. We design and implement messenger marketing campaigns using tools like social chatbots and onsite customer service bots. These tools help audiences interact with your brand on their terms, providing immediate support, automated engagement, and a human-like experience across the donor or customer journey.

Multivariate testing allows you to experiment with different combinations of messaging, design, timing, and audience segments to determine what performs best. Our team helps you define the variables to test, builds a structured testing plan, and analyzes the results to continually improve your conversion rates and customer experience across all marketing channels.

Marketing automation is just one part of a broader digital strategy that includes content, SEO, design, analytics, and user experience. At New Target, we make sure your automation efforts don’t operate in a silo. We align them with your website, CRM, and other marketing tools to ensure a seamless, data-connected experience that drives both short-term conversions and long-term growth.

Our marketing team operates out of two creative hubs—Washington, DC, and Southern California—but we also proudly embrace remote work. This flexibility allows us to hire the most talented people no matter where they live, expanding our reach beyond the boundaries of our physical offices. Whether someone is based in the city or tucked away in a small town, we function as one seamless, collaborative team—connected by purpose, not just proximity.
Want a peek behind the scenes? Check out this fun video to see how our team gets things done from wherever they call home!