ARHA
The Alexandria Redevelopment and Housing Authority’s primary mission is to provide sanitary and safe dwelling accommodations to persons of low income at rents they can afford.
Challenge
Alexandria, Virginia’s growing population and housing needs outgrew ARHA’s brand and tech stack.
Solution
New Target created a fresh visual identity including a new logo and a clean website design that can scale as needed.
Results
Year-over-Year
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Strategy
Identity Design & Creative Vision
Our goal was to create a logo that’s memorable and recognizable. The use of acronyms is not new in the Northern Virginia area, so this made sense to be a base. Pulling inspiration from a skyline, we worked the ARHA letters into a simple, memorable logo.
Additionally, we expanded the new logo to a brand book and vision for a website that puts Alexandria’s citizens first.
Website Design
We created a website that ties government aesthetics with community sentiment. The visual hierarchy ensures that the most important information is seen first and a mega menu provides an easy way to navigate to the content throughout the site.
Development
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
