Elevating Cybersecurity Awareness for a Cybersecurity Leader


Corelight, a leader in evidence-based NDR and threat hunting, required a sophisticated marketing and web development approach to effectively showcase its advanced cybersecurity solutions and engage a broad audience in the competitive tech landscape. As of 2022, Corelight had achieved a significant milestone with a 200% year-over-year growth in new annual recurring revenue and needed to enhance their web presence and marketing to handle the increased traffic coming to their website.


Our response was a multi-dimensional strategy encompassing creative advertising design, targeted marketing campaigns, and innovative HubSpot development. This approach ensured a cohesive and impactful representation of Corelight’s brand across various media and platforms.

Digital Marketing

We embarked on designing versatile and interactive advertising materials, spanning digital and print media. The focus was to highlight Corelight’s ability to transform network and cloud activity into actionable evidence. Each creative asset was tailored to convey Corelight’s technological leadership and innovation, ensuring consistent brand messaging across diverse platforms.

Innovative Hubspot Development

A highlight of our work was the development of dynamic, filterable pages on HubSpot using HubDB. This innovative approach provided several advantages.

  1. Improved User Experience: Users can filter through large sets of data without the need for page refreshes. Dynamic filtering helps users quickly find what they’re looking for, enhancing user experience.
  2. Centralized Data Management: HubDB allows for centralized data management, ensuring consistency and accuracy across pages.
  3. Scalability: The dynamic nature of the content means that it can handle large amounts of data, scaling with your business needs.
  4. Efficient Development: Developers can create complex, data-driven pages without having to worry about handling the back-end date and front-end display separately.
  5. SEO Benefits: Dynamically generated content can still be indexed by search engines, which means that even highly dynamic, filterable pages can rank in search results, driving organic traffic to the site.

This technical HubSpot solution provided a seamless, engaging online experience for Corelight’s audience. 

Marketing & Development Collaboration

Throughout this project Corelight engaged New Targets creative and marketing teams to create innovative data driven campaigns and interactive ads that match the brand value and business goal of the evolving Corelight web presence.

Ongoing Partnership

Our relationship with Corelight continues to grow and evolve, as we provide ongoing web development and creative support to optimize their digital marketing and HubSpot presence in alignment with the ever-changing cybersecurity domain.

How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.