#Plantspired

Nasoya’s newest product line Plantspired is ready to be enjoyed quickly and with ease. Plantspired products are simple to serve at home or on the go, without requiring additional ingredients or much prep time.

Challenge

Nasoya needed a microsite for a new product line. The microsite needed to adhere to the Nasoya brand and promote its legacy while attracting a younger audience interested in trying a plant-based diet.

Solution

New Target created a website that’s easy to navigate, highlights information on plant-based diets, showcases the products, and more. Knowing customer engagement is an important objective, the site includes social feeds and promotes the #plantspired community.
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Results

0 %
Leads Increase
Year-over-Year
0 %
Cost Per Lead Decrease
Year-over-Year
0 %
Website Traffic Increase
Year-over-Year
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Strategy

Nasoya’s a well-known and much-loved tofu brand that brings a healthy reputation as a leader in providing quality, plant-based protein. Plantspired is focused on convenience.

Understanding the impact of food porn and knowing that an audience that is plant-curious may need a nudge to try the new products, our focus was on creating a website that addressed these topics. The site needed to be easy to use, feature high-res images, and showcase the plant-based community thus creating a sense of FOMO. These core elements were enhanced with interactive elements that show the benefits of tofu and answer the key questions people have about plant-based cooking.

Design & Creative vision

We created a website that emphasized movement and energy, that feels connected to a community, And that’s visually aspirational.

The site uses organic lines and colors. It emphasizes images of food and plants. Building a community meant that we allowed the Instagram feed to provide the human element to the site, so the rest of the website design could focus on the aspirations of the Plantspired brand.

Development

We chose WordPress to build the microsite and used Elementor to provide future flexibility. The site integrates with Instagram to provide a human element. Yoast is used to give the Nasoya team control over their SEO and the images are optimized using Smush. The microsite integrates with Mailchimp for marketing automation.
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How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.

OUR RECENT WORK