The Social Impact Wheel

Americans for the Arts builds recognition and support for the extraordinary and dynamic value of the arts and leads, serves, and advances the diverse networks of organizations and individuals who cultivate the arts in America.


Americans for the Arts was looking for a way to engage with an audience curious to explore the role of art in culture and society.


We designed and built a content discovery tool (a wheel) that integrated into their website and provided visitors a fun and engaging way to connect with them and learn more. 



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As the Americans for the Arts’ full-service partner, we discussed their goals and pain points and provided in-depth requirements gathering and technical architecture design. The plan included SSO integration, a Drupal based CMS, and dedicated fully managed website hosting and support.


As we’ve done across the Arts’ ecosystem, we went to work creating the digital experience and bringing a bit of flare to their website.

As a fun and engaging way to show the impact of Americans for the Arts, we created a dynamic social impact explorer wheel. Users can click on a topic among 10 themes such as “Social Justice,” “Innovation,” Economy,” and the wheel then spins to reveal how the organization provides social impact within that category.


What we built for Americans for the Arts is more than a website, it’s a fully integrated web application that provides the ultimate in distributed content management from creating new page layouts on the fly with Panels, Blocks, and Views to providing content creators the opportunity to manage their content, create forms, and integrate the responses in an AMS database. Focusing on the user and creating an experience for them was the number one priority.


How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.