GA4 - The future of website data.
Provide your users with what they want, not what you think they want with Google Analytics 4. GA4 provides more robust tracking across devices allowing you to provide a more engaging user experience.
GA4 is all about data driven attribution. It allows marketers to analyze each touchpoint across the user journey, helping them make more strategic decisions.
Now is the time to get up to speed with GA4 and its differences with your existing Universal Analytics data. Don’t wait until next year when all your data will be gone.GA4 uses machine learning and is privacy-focused with enhanced integrations across Google’s advertising platforms. Data controls are improved significantly for greater ad and creative personalization.
Our team is ready to provide you with an analytics audit, GA4 setup, training, and report building. As a result, you’ll gain a more comprehensive understanding of your customers, turning user behavior into an enhanced user experience.
Google Analytics Audit
Our audit is more than just an inventory. It’s an assessment of what data you have, an exploration of what you could track, and an understanding of what you should do in order to make more effective and efficient data-driven decisions using GA4 data.
GOOGLE ANALYTICS 4 IMPLEMENTATION
Events. Interactions. Attribution. GA4’s going to require a new way of tracking your users’ data. Do you have Google Analytics 3 (Universal Analytics)? Tag Manager? No Google Analytics at all? You’re going to need an expert that understands how each of these scenarios requires a different migration and implementation plan. Waiting until GA4 rolls out won’t benefit anyone. Get set up early to start collecting data in GA4 before your Universal Analytics data disappears for good.
GA4 Training
Even if you hire us to provide digital marketing services ongoing, your team will still need to know their way around GA4. It’s intuitive, but the only thing that’s actually ready to go out of the box is shoe laces. So, we’ll help you get up to speed faster. Getting GA4 set up this year will assist in your training. By using the data you’ve collected this year to cross reference with Universal Analytics will help you get a full understanding of how the new platform works.
Portfolio
Standard solar is a national leader in renewable energy. They use their resources and expertise to increase the development, funding, ownership, and operation of commercial and community solar projects nationwide. New Target has helped Standard Solar stay top of mind through a robust search marketing effort that delivers.
Digital Marketing+
GA4 is just the beginning. Our digital marketing, creative, and engineering experts work together to provide your team the impactful marketing services and digital experiences that convert and retain your users.
We’ve been a Google Partner for over a decade and have Google Ads, Google Analytics, Google Tag Manager and digital marketing certified experts on staff. We’ll help maximize your exposure to your most qualified audience, the right way.
Let's talk about how we can help you
telephone: 703.548.3433
email: agency@newtarget.com
fax: Just kidding.