Create and Optimize a Facebook Business Page

With 1.82 billion active daily users, you can’t ignore the power of Facebook, especially if you have a business. Making a Facebook page for your business is a free and effective way to advertise your business. It is pretty simple, and you probably already have the essential components to get started.


A Facebook page is a public page through a Facebook account and can be used by brands, organizations, public figures, etc. Businesses utilize pages to share contact information, post updates, promote events, share content, and, most importantly—connect with their audiences. Pages can also be connected to ad accounts and Facebook Shops.


We’re not going to go into too much detail because the process really is pretty simple. But in order to get started, you need to log into your personal Facebook account or create one if you haven’t already. Your personal account won’t be visible on your business page; it just acts more like a key to get into and become an administrator of the Page. Once you’re logged in, follow the rest of the steps below.

1. Sign Up

Go to and enter all your business information on the left panel. Next, fill in all the fields it prompts you to accurately and then hit “Create Page.”

2. Add Photos

Next, you will need to upload a profile and cover image for your page. You want to make a good visual first impression, so make sure the photos you pick align with your brand and can easily be associated with your business.

3. Create Your Username

Your username, which is also called your vanity URL, is how you tell people where they can find you on Facebook. It can be up to 50 characters long, but you want it to be easy to type and remember.

4. Add Your Business Details

You should fill out all the fields in your Facebook page’s About section right away. Facebook is often the first place a customer will go to look at information about you. Enter essential details about your business, like your operating hours.

5. Create Your First Post

Before you try to start building your audience, you will want to post some valuable content they can look at when they come to your page.

6. Invite an Audience

Begin creating an audience by inviting your existing Facebook friends to like your page and then use your website and other channels like Twitter to promote it.


Now that you know how to create a Facebook page for your business, you have to think about how to optimize it. Follow these strategies to maximize engagement and fulfill your social media advertising goals.


A pinned post sits above all content at the top of your Facebook Page, right below the cover image. It is where you will want to place an attention-grabbing item like a promotion or top-performing piece of content. When you decide what post you want to pin, click the three dots on the top right of your post and click ‘Pin to Top of Page.’


Tabs refer to the different sections of your page, like the About section or photos. You are able to customize which tabs you want and the order they appear in through the Manage Page menu. If you aren’t sure which tabs you want to include, look at some of their templates. Each template has a different set of buttons or tabs designed for a specific business. The Restaurant and Café template, for example, has tabs for menu, reviews, and offers.


Facebook is a social network, so why wouldn’t you use your page to build or expand a community around your business?

One of the best ways to promote community is to connect with other pages relevant to your business—but don’t confuse this with your competitors. For example, if you run a boutique in an area with many other shops, connect with other shops like a pet store or coffee shop in the same area.


Information about your audience is valuable, and the more you have, the more equipped you are to create content that will satisfy their needs. Facebook Page Insights makes it easy to access data about your audience and how they are interacting with your page and content. Insights give you all kinds of data like audience demographics and tons of other metrics. For example, you can see how many people clicked on your page’s elements like your website, call-to-action button, phone number, etc. Reviewing this data will make it easier to tailor your content to your audience.

A Facebook Business page is going to be an essential aspect of your digital advertising strategy. At New Target, we develop client-specific web marketing strategies to capture your users’ hearts and minds. Contact us today to take advantage of our marketing services, among many others!

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital marketing, web design, and creative for brands you know and nonprofits you love.

Follow us to receive the latest digital insights:

A robust mailing list can be a powerful tool for any brand. But simply having a list of email subscribers isn’t enough; the real challenge in building brand loyalty lies...

Customer data collection tells you who your customers are and how they interact with your website, information that is crucial for business success. By gathering and analyzing this customer data,...

Social media has moved far beyond its original purpose of connecting people. It has become a powerful tool for businesses, particularly in the realm of ecommerce. One of the most...

Staying ahead of the competition requires leveraging the latest technology to enhance customer experiences. One such technology making significant waves is ecommerce chatbots. These AI-powered virtual assistants are designed to...

Ready for more?

Subscribe to our newsletter to stay up to date on the latest web design trends, digital marketing approaches, ecommerce technologies, and industry-specific digital solutions.