9 Experts You Need for a Great Digital Marketing Strategy

For small businesses, digital marketing can be an incredibly powerful tool. It can reach new potential customers, build brand recognition, and drive sales. But if you’ve never worked with a digital marketing agency before, it can be hard to know where to start. That’s why we’ve put together this guide of the 9 marketing experts that make up a typical digital marketing agency—so you can understand what roles each team member plays and how they all work together to create a successful digital marketing strategy for your small business.

digital marketing strategy

Get help with your digital marketing strategy

1. Strategist

The strategist is responsible for developing the overall digital marketing strategy for your business. They work closely with you to identify your goals and objectives and then develop an actionable plan to help you achieve them. The strategist also oversees the implementation of the plan, ensuring that all tasks are completed on time and on budget.

2. Account Manager

The account manager is in charge of day-to-day client relations, ensuring that all needs are met in a timely manner and any issues are addressed quickly and effectively. They also act as the primary point of contact between the agency and the client, so they need strong communication skills and an understanding of both parties’ goals.

3. Copywriter

A copywriter creates content such as blog posts, social media posts, email newsletters, web copy, press releases, etc., that help promote your business online. They should have excellent writing skills and an understanding of SEO best practices in order to ensure their content is optimized for search engines.

4. Designer

A designer creates visual assets for use in your digital marketing campaigns such as logos, banners, infographics, website layouts, etc. They should have experience with graphic design software (e.g., Adobe Creative Suite) as well as knowledge of color theory and typography principles in order to create aesthetically pleasing visuals that will help drive engagement with your customers online.

5. Developer

A developer helps bring your digital marketing campaigns to life by creating websites or applications using programming languages like HTML5 or JavaScript. They should have experience coding and developing websites from scratch so they can ensure that everything runs smoothly when it comes time to launch your campaign or website update.

6. Social Media Specialist

A social media specialist helps manage your company’s presence on various social media platforms such as Facebook, Twitter, Instagram etc. They should have experience with these sites in order to help optimize your profile pages or create engaging content that will appeal to potential customers or followers.

7. Analytics Expert

An analytics expert collects data from various sources (e.g., website visits) in order to analyze performance metrics like page views or conversions rates over time in order to determine which strategies are working best for improving visibility online or boosting sales figures offline. They should have experience analyzing data from different sources so they can provide you with accurate reports about how well your campaigns are performing.

8. Content Marketer

Content marketers help create content that focuses on topics related directly to your business/industry, so it appeals more specifically toward prospective customers looking for information about products/services similar yours. They should be able to write compelling copy about these topics while also having an understanding of SEO tactics, so their pieces appear higher in search engine rankings.

9. Search Engine Optimizer

A search engine optimizer works closely with other team members at the agency such as copywriters, designers, and developers to optimize each piece of content created by them by utilizing keywords strategically placed within text, titles, descriptions, images, URLs so it appears higher in rankings when people search specific terms related directly towards products/services offered by your company.


Digital marketing agencies offer a wide variety of positions filled by experts who understand how best to market businesses online efficiently and effectively using targeted strategies customized specifically for individual clients’ needs. By understanding what roles each position plays within a typical digital marketing agency’s team dynamic, small business owners can hire an agency confidently knowing exactly how each person will contribute toward the ultimate goal of developing a winning digital marketing strategy and growing their business successfully online.

Utilizing services provided by experienced professionals within a trusted digital marketing agency is key if small businesses want to succeed at building their brand awareness while increasing customer acquisition rates and ultimately driving sales figures up significantly over time.

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital marketing, web design, and creative for brands you know and nonprofits you love.

Follow us to receive the latest digital insights:

What Are Long Tail Keywords? Long tail keywords are extended phrases that are more specific than common, broad keywords. Typically consisting of three or more words, these keywords are targeted...

Data visualization techniques are the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and...

What Are Featured Snippets? Featured snippets are short selections of text that appear at the top of Google’s search results in order to quickly answer a user’s query. The content...

What Is Strategic Media Buying? Strategic media buying is the process of purchasing advertising space and time on digital and traditional platforms in a way that optimally aligns with a...

Ready for more?

Subscribe to our newsletter to stay up to date on the latest web design trends, digital marketing approaches, ecommerce technologies, and industry-specific digital solutions.