Celebrating the Past, Embracing Our Future: New Target at 25

I am thrilled to share with you some exciting news marking a significant milestone! Since our founding 25 years ago this month, New Target has been at the forefront of digital innovation, evolving continuously to meet the ever-changing needs of our clients. Today, I am proud to announce the launch of our new website, the initiation of a national advertising campaign, and a reflection on the remarkable evolution of our agency over the past 25 years.

The digital agency for brands you know & nonprofits you love.

Reflecting on the past 25 years, our journey has been nothing short of extraordinary. From our humble beginnings serving primarily local clients in Alexandria, Va. we have grown into a leading national digital agency, serving global brands, international NGOs, U.S. federal agencies, and nonprofits the world over. With an additional office in Southern California for the last 6 years, our evolution has been driven by a relentless pursuit of excellence and a hard-earned understanding of the ever-evolving digital landscape, from coast to coast.

In the early days of the web (yes, we were there explaining the new sorcerer’s stone called a website!), our focus was on delivering basic HTML web design and hosting services. As the digital world evolved, so too our expertise. We expanded our services to include advanced marketing strategies, creative design and branding, ecommerce solutions, and advanced data integration, all while maintaining a client-first service culture. Our team’s ability to adapt at the speed of digital change has been nothing short of inspiring to witness!

Indeed, one of our key strengths has always been our people. We are storytellers at heart and engineers in spirit. We are digerati. Our team’s passion and our clients’ stories have woven the fabric of our agency’s own story. As our services grew so did our people – in number and talents. A national agency with offices on both coasts, our team is a global one comprised of colleagues representing countries across nearly every continent – we’re still waiting for that ever-elusive colleague from Antarctica!

Telling our story.

We are launching a comprehensive national advertising campaign and new website to tell our 25 year story. Afterall, that’s what digital agencies do, right? Our campaign will feature a series of commercials and other digital media that not only highlight our digital expertise but tell the story of agency life, and its quirks, in a lighted-hearted, memorable way. I invite you to watch the first long-form videos in an ongoing series through 2024 from which our agency-life campaign commercials will be created. These commercials are a celebration of the partnerships we have built and the amazing accomplishments we have achieved together, all while not taking ourselves too seriously. Life’s too short for that!

Our new website is more than just a digital space; it is a testament to our commitment to excellence and innovation. Designed with our clients’ needs in mind, it embodies the essence of what we have always stood for – connecting people, technology, and ideas. The website showcases an improved user experience to discover our extensive range of services, from marketing strategies and web design to branding and data integration, all for clients with local and global reach. It’s creative too, but not by half.

Our clients & colleagues.

None of this would have been possible without the trust and support of our esteemed clients and the dedication of my talented colleagues. To our clients, your trust in our capabilities has been the driving force behind our innovations. To our colleagues, your passion and expertise have been the cornerstone of our success. You are deeply and sincerely appreciated!

As we look to the future, we remain committed to being at the leading edge of digital services, nurturing our caring culture, and to serving our clients’ interests above our own, always.

Thank you for being a part of our journey. Here’s to the next 25.


A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital marketing, web design, and creative for brands you know and nonprofits you love.

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