Are you frustrated with your outdated or poorly designed website? Does it feel like you have outgrown its design or functionality? If so, your website may need an upgrade. But how can you tell if it’s time for a new website design? Here are 7 signs that indicate it might be time to start thinking about a new website.
7 reasons you might need a new website
1. The current website is outdated
An outdated website is one that hasn’t been updated or maintained for a long period of time. These websites may be clunky, difficult to navigate, and unappealing to users. Often, they are riddled with broken links and other technical issues that make it difficult to use the site properly.
There are many reasons why websites become outdated. Some of the most common causes are changes in technology, changing user needs and preferences, or a shift in the focus or mission of an organization.
2. It’s difficult to update the content
Updating website content can sometimes be a difficult and frustrating process. There are several challenges that you may encounter when trying to make changes, such as a lack of authoring tools or easy-to-use editing features. Some websites have outdated or cumbersome technologies that make it difficult for people to add/update content. You may have limited access to web servers and databases. Many websites are hosted on third-party servers, which can make legitimate modifications tricky if you don’t have the proper permissions or access credentials.
3. Your existing website isn’t mobile-friendly
A website is not mobile friendly when its design and layout are not optimized for or easily accessible on smaller mobile devices, such as smartphones and tablets. Mobile friendliness is an important factor in search engine rankings, so if your site is not optimized for mobile users, it may be difficult to attract and retain visitors from this growing segment of online users.
4. You’re experiencing high bounce rates
One of the most common causes of a high website bounce rate is a poor user experience. A user often bounces from your site if they encounter technical difficulties or find that content on your pages is not relevant to their needs. Other reasons for high website bounce rates include slow loading times irrelevant calls-to-action (CTAs), and unclear navigational menus or search functions.
5. You’re having trouble tracking and analyzing your traffic
It’s no secret that website clutter is a major annoyance for web users. And what many people don’t realize is that this same clutter can have a negative impact on the analytics data collected from their websites.
With so much content competing for attention online, it can be difficult for users to focus on any one thing – and this includes the analytics data that you need to support your business decisions. Unsurprisingly, the more cluttered a website is, the more likely users will lose sight of their intended goal and get distracted by other content instead.
6. You are experiencing security issues
While many older websites may be operational and somewhat trustworthy, they are also targets for hackers or scammers because they are often unmonitored and most likely built with vulnerable or outmoded code.
7. Your competitors have newer, better-designed websites that are outperforming your own in traffic, leads, and conversions
If a few of these signs sound familiar to you, it may be time for an upgrade. New Target can help. We build beautiful websites that empower our clients to be seen and heard online unlike ever before. Informed by our data engineers and lead by our strategists, our creatives and engineers work hand in hand with your team to deliver a redesigned website with purpose.
We will connect your content goals and mission through a new website, and thoughtfully crafted messaging, with the purpose to drive qualified leads. Our goal is to always convert interest to action.